Fortune | FORTUNE 07月02日 00:54
Lululemon is accusing Costco of selling dupes of its $100 pants and hoodies for a fraction of the price
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Lululemon公司对Costco提起诉讼,指控Costco销售其畅销运动服饰的低价仿制品,侵犯了其知识产权。Lululemon认为Costco未经授权销售仿冒产品,损害了其声誉和利益。诉讼涉及多款热门产品,如Scuba连帽衫、Define夹克和ABC裤子。Lululemon要求Costco停止销售侵权产品,并寻求经济赔偿。此前,Lululemon曾与Peloton发生类似纠纷,最终达成合作。此次诉讼再次凸显了品牌对其知识产权的重视。

👚 Lululemon在加州中部地区法院提起诉讼,指控Costco销售未经授权的、侵犯其专利的仿冒运动服饰。

🤫 Lululemon声称Costco利用知名品牌制造商为其自有品牌Kirkland生产产品,但未告知消费者两者之间的联系,导致消费者误认为Kirkland产品由“原”品牌供应商制造。

👕 Lululemon认为Costco仿冒的产品包括其受欢迎的Scuba连帽衫、Define夹克和ABC裤子等。诉讼中展示了Costco网站上Hi-Tec男士Scuba全拉链外套的截图,售价为19.97美元,而Lululemon的同类产品售价超过100美元。

💰 Lululemon要求进行陪审团审判,并希望Costco停止销售被认为是仿冒的产品,同时寻求未指明的经济赔偿。

Lululemon has filed a lawsuit against Costco that accuses the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure clothing.

Lululemon Athletica claims in its lawsuit filed in the U.S. District Court for the Central District of California that Costco has “unlawfully traded” on its reputation, goodwill and sweat equity by selling unauthorized and unlicensed apparel that uses knockoff, infringing versions of its patents.

Lululemon alleges that Costco is known to use manufacturers of popular branded products for its private label Kirkland brand, but that the company and the manufacturers don’t tell consumers of the connection between them for many of the Kirkland-branded products. Because of this, Lululemon claims this leads at least some shoppers to believe that Kirkland-branded products are made by the authentic supplier of the “original” products. Lululemon claims Costco doesn’t try to dispel the ambiguity.

“As an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary,” a Lululemon company spokesperson said in a statement.

Some of the products Lululemon says Costco is making duplicates of include its popular Scuba hoodies, Define jackets, and ABC pants.

Lululemon claims one of the duplicates that Costco sells is the Hi-Tec Men’s Scuba Full Zip, with the lawsuit showing a screenshot image of Costco’s website showing the item priced at $19.97. Lululemon sells several men’s jackets that cost more than $100 each.

Costco, based in Issaquah, Washington, did not immediately respond to a request for comment on Tuesday.

Lululemon is requesting a jury trial and wants Costco to stop selling the products that it considers to be duplicates. It is also seeking an unspecified amount in monetary damages.

Lulemon was in a similar legal dispute with Peloton in 2021. Two years later the companies announced a five-year partnership that included Lululemon becoming the primary athletic apparel partner to Peloton.

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