Fortune | FORTUNE 15小时前
Ford CEO Jim Farley says Waymo’s approach to self-driving makes more sense than Tesla’s
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

福特汽车首席执行官吉姆·法利对特斯拉采用纯摄像头和人工智能的自动驾驶技术表示怀疑,认为消费者“信任”至关重要,并强调福特更看好基于激光雷达的系统,如Waymo所采用的技术。法利的言论反映了汽车行业对特斯拉CEO埃隆·马斯克愿景的抵制,马斯克希望通过更经济的方案来实现自动驾驶。福特计划与合作伙伴合作,将自动驾驶技术融入其未来车型,但似乎短期内不会采用特斯拉的技术。福特认为激光雷达在关键时刻能提供更可靠的视觉,而特斯拉的纯摄像头方案则可能面临挑战。

🚗 福特CEO吉姆·法利对特斯拉的自动驾驶技术持怀疑态度,认为消费者信任和安全至关重要。

💡 法利认为激光雷达(LiDAR)是实现自动驾驶的关键,强调其在摄像头失效时仍能提供准确的视觉信息。

💰 特斯拉采用纯摄像头方案,马斯克认为该方案更经济,但福特更倾向于与Waymo类似的、使用激光雷达的方案。

🤝 福特计划与自动驾驶软件公司合作,放弃了此前与大众合作的Argo AI项目,转而专注于BlueCruise技术,并计划开发更高级的自动驾驶系统,但不再追求完全自动驾驶的Level 4级别。

Ford CEO Jim Farley expressed skepticism about the technological approach to self-driving cars being pursued by Tesla, citing consumer “trust” and the need to “be really careful” as reasons why Ford sees more potential in systems based on laser sensors like those in Waymo vehicles.

The comments are the latest indication of the auto industry’s resistance to Tesla CEO Elon Musk’s vision of less expensive self-driving vehicles that use only video cameras and artificial intelligence — a bet Musk believes will ultimately pay off and prompt other automakers to license Tesla’s technology.

But Ford, the number three automaker in the U.S., which plans to work with partners to incorporate self-driving technology into its future vehicles, does not seem likely to license Tesla’s tech anytime soon, based on Farley’s comments on Friday.

“When you have a brand like Ford, when there’s a new technology, you have to be really careful,” Farley said at the Aspen Ideas Festival on Friday. “We really believe that LiDAR is mission critical,” Farley said, referring to the laser sensors used by companies like Waymo.

Farley was being interviewed by Walter Isaacson, who published a biography on Elon Musk in 2023. When their conversation turned to autonomy, Isaacson asked Farley to compare both Waymo and Tesla’s systems, and he asked which approach made more sense. 

“To us, Waymo,” Farley said. He pointed out that both Waymo, owned by Google-parent Alphabet, and Tesla “have made a lot of progress” on self-driving, and Farley acknowledged that he has had conversations with Elon Musk. But he stated that Ford considered LiDAR to be an important part of the picture, noting that “where the camera will be completely blinded, the LiDAR system will see exactly what’s in front of you.”

Tesla, which recently launched its robotaxi service in Austin—with safety riders in the front seat—has famously taken a “camera-only” approach to its autonomous technology, meaning that it doesn’t use radar or LiDAR technology to “see” the environment around the car. This approach has drawn scrutiny across the industry from people who question whether it is as safe without the redundancies, even as Musk argues that it’s more economical and performs just as well

“The issue with Waymo’s cars is it costs way more money,” Musk said during Tesla’s quarterly earnings call in April.  “The car is very expensive, made in low volume. Teslas probably cost 25% or 20% of what a Waymo costs and made in very high volume.”

Ford has said it plans to partner with a self-driving software company once the technology is farther along. While the company had spent $1 billion pursuing its own joint venture with Volkswagen, called Argo AI, Ford stopped funding the effort in 2022 and decided to pursue a partnership model. In the meantime, the company has shifted attention to its “BlueCruise” technology, a so-called Level 2 self-driving system that allows drivers to take their hands off the wheel on the highway but requires full attention. Ford is still working on developing a more advanced system, which will allow drivers to not pay attention during certain times on the highway—but it has said it no longer has intentions to build a fully autonomous, Level 4 system, only plans to partner with other companies who have.

“We decided, as a company, that a cooler problem than full autonomy in an urban setting was high speed, eyes off. Push a button and read a book in your car,” Farley said.

Introducing the 2025 Fortune 500

, the definitive ranking of the biggest companies in America. 

Explore this year's list.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

福特 特斯拉 自动驾驶 激光雷达 BlueCruise
相关文章