Fortune | FORTUNE 18小时前
Starbucks is changing how it charges for extra syrups, matcha powder
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星巴克公司正在简化其饮品调制收费方式,旨在为顾客提供更好的价值。从本周二开始,星巴克将对任何组合的酱汁和糖浆收取统一的80美分费用,无论添加的泵数多少。此前,费用可能因酱汁或糖浆的口味或添加到饮料的类型而异。此外,公司还将额外配料的价格按份计算,例如抹茶粉每勺1美元,茶浓缩液每份80美分,干果每份50美分。星巴克首席执行官Brian Niccol一直致力于扭转星巴克的销售下滑,简化定价是其策略之一。

☕️星巴克推出新的饮品调制收费标准:对于任何组合的酱汁和糖浆,无论添加量多少,统一收取80美分。

✨免费添加或替换:在预调味饮料中添加或替换酱汁或糖浆是免费的,例如在摩卡饮料中添加香草糖浆。

💰其他配料按份收费:抹茶粉每勺1美元,茶浓缩液每份80美分,干果每份50美分。

📱移动应用测试价格变动显示功能:星巴克正在测试一项新功能,允许顾客在修改饮料时查看价格变化,而不是等到结账时。

Starbucks Corp. is simplifying how it charges for drink modifications, a change the company said will result in better value for customers.

Starting Tuesday, the coffee chain is charging a flat fee of 80 cents for any combination of sauces and syrups, no matter the number of pumps. Previously, the cost could vary depending on the flavor of the sauce or syrup, or the type of drink it was added to.

A Starbucks spokesperson said it will be free to add or substitute any sauce or syrup to a pre-flavored drink, such as adding vanilla syrup to a mocha beverage. Classic syrup can also be added free to any drink.

Other extras will be priced by the portion. Additional matcha powder now costs $1 per scoop, while chai concentrate is priced at 80 cents per serving, and dried fruit rations are 50 cents each. There are some limits — the cost of extra matcha scoops won’t be higher than getting a matcha drink in the next largest size. All the changes apply to company-operated stores in the US and Canada.

Separately, the company is testing a feature on its mobile app with some customers that will show them price changes while they are modifying a beverage, rather than waiting until checkout.

Chief Executive Officer Brian Niccol has been working to reverse a sales slump at Starbucks since he took the helm in September. He has said that complicated pricing was a hurdle for customers who wanted to know upfront how much they were paying. 

Niccol is also focused on speeding up service, making cafes more comfortable and revamping the chain’s menu.

Starbucks shares have risen about 1% this year through the close of trading Monday in New York.

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星巴克 饮品调制 价格调整 客户体验
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