Jared Spool @jmspool

When we deliver poor UX to our customers, we often see a boomerang effect, where a number of costs come back to haunt us.

@richmironov takes this a step further by discussing product waste that is within cost but doesn't improve anything for the business

https://t.co/m2ODnMSXOs

www.mironov.com

Product Waste and The ROI of Discovery

Everywhere I go, I see massive amounts of product waste: development work delivered on time/on budget that doesn’t drive sales or customer satisfaction or business improvement.  Yet somehow we don’t...