埃森哲首席执行官Julie Sweet宣布，公司将整合各部门，成立名为“重塑服务”的新部门，专注于人工智能。尽管新订单有所下降，但营收有所增长，埃森哲看好AI的未来潜力。该公司第三财季营收达到177亿美元，同比增长8%。Sweet表示，AI是公司创造新需求的最强赌注，为了最大限度地发挥AI的潜力，埃森哲将整合其战略、咨询、Song、技术和运营服务，统一到“重塑服务”部门。新的部门将更有效地执行AI驱动的重塑工作，例如与Fincantieri合作推出AI驱动的船舶，以及与雀巢合作创建AI生成的3D产品形象。

💡 埃森哲成立“重塑服务”部门，整合各部门，专注于AI，旨在通过AI推动业务转型。

📈 尽管新订单下降6%，但埃森哲第三财季营收增长8%，显示出对AI服务的需求，公司对AI的未来充满信心。

🚢 埃森哲的AI应用案例包括与Fincantieri合作，在2025年推出AI驱动的船舶，该船舶能够预测维护、管理能源使用并与码头沟通。

🧀 埃森哲还通过现代化Bel公司的制造流程，以及与巴西矿业公司Vale合作加速环境许可，都将纳入“重塑服务”部门。

☕ 此外，埃森哲还为雀巢旗下的咖啡品牌（如Nescafé、Dolce Gusto和Nespresso）创建AI生成的3D产品形象，以降低营销活动的开发时间和成本。

CEO Julie Sweet said Accenture is doubling down on AI in an earnings call on Friday.She said the firm is creating a new business division focused on AI called "reinvention services."Sweet said that while bookings were down, revenue was up, and Accenture sees future potential in AI.

After more than 35 years in the business, Accenture is giving consulting a new name: "reinvention services."

The global consulting firm reported its earnings on Friday, highlighting a generally positive performance for the third fiscal quarter of 2025. The firm reported revenue of $17.7 billion, an 8% increase from this time last year.

While new bookings were down 6% compared to the third quarter in 2024, Accenture CEO Julie Sweet told CNBC on Friday that the firm was "really pleased" with its bookings and that demand for its services could be seen in its revenue.

Sweet said on the earnings call that AI is the firm's strongest bet for creating new demand and that to maximize AI's potential, the firm is consolidating its strategy, consulting, song, technology, and operations services into a single unit known as "reinvention services," starting September 1.

"What we're going to do now is make it even easier to bring those solutions, embed data and AI, so we can really scale across our client base and into new markets using our reinvention services," Sweet told CNBC.

What consultants do sometimes needs to be explained, and "reinvention services" is no exception.

In both her CNBC interview and the earnings call on Friday, Sweet shared several examples of the company's AI-powered reinvention work, which — following its reorganization — the firm will be able to execute more efficiently, she said.

In one example, she said Accenture is working with Italian shipbuilding company Fincantieri to launch the first AI-powered ship in 2025.

Sweet told CNBC that the ship will be able to "predict its maintenance, manage its energy use on its own, and talk to the dock" before it arrives at its destination.

She said Accenture's work to modernize the manufacturing process for Bel, maker of Laughing Cow cheese, would also fall under this new department, as would its collaboration with Brazilian mining company Vale to expedite environmental licensing and permits.

She also said the firm is creating AI-generated 3D avatars of physical products for coffee brands like Nescafé, Dolce Gusto, and Nespresso to reduce the time and cost of developing marketing campaigns, which would also fall under the new reinvention services department.

Sweet told CNBC that AI can be a "tool" to help companies navigate the future, but to reap the benefits, it will also need to be "disruptive."