Fortune | FORTUNE 13小时前
Kraft Heinz is ditching artificial dyes in Kool Aid, Jell-O, and other products after RFK Jr.’s ultimatum
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美国食品巨头Kraft Heinz宣布,计划在2027年底前逐步停止在其产品中使用人工色素。此前,美国卫生官员呼吁食品制造商逐步淘汰食品中的石油基人工色素。Kraft Heinz表示,其大部分产品已未使用人工色素,此次调整主要涉及饮料和甜点类产品,如Crystal Light、Kool Aid、Jell-O和Jet Puffed等品牌。公司将使用天然色素替代。此举响应了健康倡导者的呼吁,他们认为人工色素可能导致儿童出现行为问题。美国食品药品监督管理局(FDA)此前已宣布,将通过行业自愿努力,在2026年底前逐步淘汰人工色素,并已于2027年禁止在食品中使用Red 3色素。

🍎 Kraft Heinz公司宣布,计划在2027年底前从其产品中移除人工色素,主要涉及饮料和甜点类产品。

💡 这一举措是响应了美国卫生官员的呼吁,旨在逐步淘汰食品中的石油基人工色素,并使用天然色素替代。

🧐 长期以来,健康倡导者一直呼吁移除食品中的人工色素,因为有研究表明其可能导致儿童出现神经行为问题,如多动症和注意力问题。

⚖️ FDA目前允许使用36种食品添加剂,包括8种合成色素。FDA此前已宣布,由于在实验室大鼠中发现Red 3色素致癌,将于2027年禁止在食品中使用。

🌍 在加拿大和欧洲,合成色素的使用受到更严格的监管,需要标注警告标签,制造商主要使用天然替代品。美国多个州,如加州和西弗吉尼亚州,也已通过法律限制食品中使用人工色素。

The move comes nearly two months after U.S. health officials said that they would urge foodmakers to phase out petroleum-based artificial colors in the nation’s food supply.

Kraft Heinz said Tuesday that almost 90% of its U.S. products already don’t contain food, drug & cosmetic colors, but that the products that do still use the dyes will have them removed by the end of 2027. FD&C colors are synthetic additives that are approved by the U.S. Food and Drug Administration for use in food, drugs and cosmetics.

Kraft Heinz said that many of its U.S. products that still use the FD&C colors are in its beverage and desserts categories, including certain products sold under brands including Crystal Light, Kool Aid, Jell-O and Jet Puffed.

The company said that it will instead use natural colors for the products.

“The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio,” Pedro Navio, North America President at Kraft Heinz, said in a statement.

Kraft Heinz stripped artificial colors, flavors and preservatives from its macaroni and cheese in 2016 and said it has never used artificial dyes in its ketchup.

The company plans to work with licensees of its brands to encourage them to remove the dyes.

In April Food and Drug Administration Commissioner Marty Makary said at a news conference that the agency would take steps to eliminate the synthetic dyes by the end of 2026, largely by relying on voluntary efforts from the food industry.

Health advocates have long called for the removal of artificial dyes from foods, citing mixed studies indicating they can cause neurobehavioral problems, including hyperactivity and attention issues, in some children. The FDA has maintained that the approved dyes are safe and that “the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color additives.”

The FDA currently allows 36 food color additives, including eight synthetic dyes. In January, the agency announced that the dye known as Red 3 — used in candies, cakes and some medications — would be banned in food by 2027 because it caused cancer in laboratory rats.

Artificial dyes are used widely in U.S. foods. In Canada and in Europe — where synthetic colors are required to carry warning labels — manufacturers mostly use natural substitutes. Several states, including California and West Virginia, have passed laws restricting the use of artificial colors in foods.

Many U.S. food companies are already reformulating their foods, according to Sensient Colors, one of the world’s largest producers of food dyes and flavorings. In place of synthetic dyes, foodmakers can use natural hues made from beets, algae and crushed insects and pigments from purple sweet potatoes, radishes and red cabbage.

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Kraft Heinz 人工色素 食品安全 天然色素
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