Fortune | FORTUNE 9小时前
Retail CEO says orders from big-box stores are down 40% because they have no idea how shoppers are going to react to price hikes
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5月份美国零售销售额出现显著下降,消费者在年初为规避特朗普总统的进口关税而提前消费后,消费支出有所回落。汽车销售额大幅下滑是主要原因,反映出消费者对关税和物价上涨的担忧。尽管如此,核心消费支出仍保持稳定,部分类别如在线零售和服装店销售额有所增长。业内人士预计,关税对零售业的影响将持续显现,企业面临提价压力,消费者对价格敏感,零售商纷纷调整策略应对。

🚗 5月份零售销售额下降0.9%,4月份下降0.1%。汽车销售额暴跌3.5%,是导致整体下滑的主要因素,这反映出消费者在3月份提前购买汽车,以规避特朗普政府对进口汽车及零部件征收25%关税。

📉 消费者信心下降,但核心消费支出保持稳定。剔除汽车、汽油和餐厅等波动性因素,销售额增长0.4%。这表明消费者仍在购买部分非必需品,整体消费并未出现断崖式下跌。

🛍️ 不同零售类别表现各异。在线零售商销售额增长0.9%,服装店增长0.8%,家具店增长1.2%;而家居中心、电子产品店和杂货店销售额均有所下降。餐厅和酒吧的销售额下降0.9%,此前4月曾有0.8%的增长。

🏭 关税对企业产生实际影响。Picnic Time公司CEO表示,由于关税,来自零售商的订单下降40%。该公司被迫平均提价11%至14%,并实施了招聘冻结。该公司今年已支付100万美元关税,而去年同期仅为三分之一。

📈 零售商应对策略。JLL的零售咨询服务总裁表示,商场销售额正在放缓,零售商提前启动返校促销活动,希望在价格上涨前吸引消费者。多家公司计划或已经提高价格以应对关税影响,例如Walmart、Lululemon和Deckers Outdoor。

WASHINGTON (AP) — Retail sales fell sharply in May as consumers pulled back from a spending surge early this year to get ahead of President Donald Trump’s sweeping tariffs on nearly all imports.

Sales at retail stores and restaurants dropped 0.9% in May, the Commerce Department said Tuesday, after a decline of 0.1% in April. The figure was pulled down by a steep drop in auto sales, after Americans ramped up their car-buying in March to get ahead of Trump’s 25% duty on imported cars and car parts. Excluding autos, sales fell 0.3%.

The sales drop is hitting after sharp declines in consumer confidence this year. Still, inflation has cooled steadily and unemployment remains low, which could fuel steady spending in the coming months, as the economy has remained mostly solid.

A category of sales that excludes volatile sectors such as gas, cars, and restaurants rose last month by 0.4%, a sign that consumers are still spending on some discretionary items.

Overall, the report suggests consumers have pulled back a bit but not dramatically so. The retail sales report covers about one-third of consumer spending, with the other two-thirds consisting of spending on services. Economists expect overall consumer spending to grow in the April-June quarter.

“Today’s data suggests consumers are downshifting, but they haven’t yet slammed the brakes,” Ellen Zentner, chief economic strategist for Morgan Stanley wealth management, said in an email. “Like the economy as a whole, consumer spending has been resilient in the face of tariff uncertainty.”

Yet many categories saw sharp declines. Car sales plunged 3.5%, while sales at home and garden centers dropped 2.7%. They fell 0.6% at electronics and appliance stores and 0.7% at grocery stores. There were some bright spots: Sales rose 0.9% at online retailers, 0.8% at clothing stores, and 1.2% at furniture stores.

Sales at restaurants and bars, a closely watched indicator of discretionary spending, fell 0.9% in May, though that followed a solid gain of 0.8% in April.

It is a difficult time for retailers, many of whom built up large inventories this spring after Trump warned that he would impose widespread import taxes. Traffic at the port in Los Angeles has fallen sharply in recent weeks, suggesting fewer goods are entering the United States.

Some consumer products companies say they are seeing the impact of tariffs on their own costs and sales.

Paul Cosaro, CEO of Picnic Time, Inc, which makes picnic accessories like baskets, coolers, and folding chairs, said that orders from retailers are down as much as 40% this summer compared with a year ago. His company sells to a variety of stores like Target and Williams-Sonoma.

Cosaro noted that some stores have been cautious because they’re not sure how shoppers will react to higher prices. Some cancelled orders because Cosaro couldn’t tell them how much the new prices would be due to all the uncertainty. Roughly 80% of the company’s goods are made in China, with the rest in India and Vietnam.

The company, founded roughly 40 years ago and based in Moorpark, California, was forced to raise prices on average from 11% to 14% for this summer selling season, Cosaro said.

A folding outdoor chair now costs $137 this month, up from $120 in late 2024, he added. The company’s sales are still down this year, even though some shoppers accelerated their purchases out of concern that prices would rise.

“Shoppers are very price sensitive,” Cosaro said.

The company has implemented a hiring freeze because of all the extra tariff costs, he added. So far this year the company, which employs from 70 to 100 people, has had to pay $1 million in tariffs. A year ago at this time, the bill was a third of that amount.

The retail sales report comes as other evidence indicates shoppers have been pulling back more amid worries about higher prices from Trump’s tariffs.

Naveen Jaggi, president of retail advisory services in the Americas for real-estate firm JLL, said that he’s hearing from malls that sales are slowing down heading into the official summer months. Retailers are pushing up back-to-school promotions to this month from July, he said. They want to get shoppers in early for fear consumers may not want to spend in the later months when prices will likely go up, he said.

So far, Trump’s tariffs haven’t yet boosted inflation. Consumer prices rose just 2.4% in May compared with a year ago, the government said last week.

Many stores and brands, including Walmart, Lululemon, and J.M. Smucker Co., have said they plan to or have raised prices in response to tariffs.

Deckers Outdoor, which is behind such shoe labels as Hoka and Uggs, said late last month that it plans price increases, which will likely hurt sales.

“We expect to absorb a portion of the tariff impact,” Chief Financial Officer Steven Fasching told analysts. “We also believe there is potential to see demand erosion associated with the combination of price increases and general softness in the consumer spending environment.”

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零售销售 关税 消费者支出 经济影响
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