亚马逊宣布，今年的Prime会员日购物活动将于7月8日至11日举行，为期四天，是去年的两倍。此举旨在吸引更多消费者，尤其是在许多购物者希望通过折扣来应对关税上涨之际。亚马逊将在Prime会员日提供从学习用品到电子产品再到零食等各种产品的折扣，并计划每天午夜发布特定品牌的优惠。此外，亚马逊的目标是通过“每隔五分钟”发布新优惠来吸引顾客。此举正值消费者对交易的关注达到历史高点，关税带来的价格上涨促使人们寻找省钱的机会。

📅 亚马逊今年的Prime会员日定于7月8日至11日，为期四天，比去年的两天翻了一番。

💰 亚马逊将在Prime会员日提供各种产品的折扣，包括学习用品、电子产品和零食。

⏰ 亚马逊计划每天午夜发布特定品牌的优惠，并在特定时段每五分钟发布新优惠，以吸引顾客。

📈 此次Prime会员日的延长，正值消费者比以往任何时候都更关注交易，以应对关税可能导致的价格上涨。

💡 此次活动恰逢特朗普总统对许多关税暂停90天到期，以及中美两国同意将美国对华进口关税维持在30%而非145%。

Amazon has set this year's Prime Day shopping event for July 8 to 11.At four days, that's twice as long as last year's Prime Day.The summer sale comes as many shoppers are looking for deals to beat tariff-related cost hikes.

Amazon's Prime Day this year will be twice as long as in 2024. It could be a welcome sight for shoppers worried about tariffs.

The retail giant said Tuesday that this summer's Prime Day deals event will last four days from July 8 to 11, compared to two days last year.

The discounts will apply to a range of products, from school supplies to electronics to snacks, Amazon said. The company plans to release deals on specific brands each day at midnight Pacific time.

Amazon also aims to keep shoppers on its website with new deals "dropping as often as every five minutes during select periods," the company said.

Amazon's longer Prime Day comes as many consumers are more focused on deals than they have been in a long time. The prospect of higher prices from tariffs has pushed even some high-income shoppers to dollar stores to save money, for instance. Others have stocked up over the last few months on products that could become more expensive if the tariffs come into full force.

Many companies have said that they plan to raise prices due to tariffs.

This year's Prime Day will fall in the same week that President Donald Trump's 90-day pause on many of the tariffs is set to expire. Trump implemented the pause in April after imposing tariffs on goods from various countries.

Last month, the US and China agreed to a separate 90-day cut that left US duties on imports from China at 30% instead of 145%.

For Amazon, Prime Day serves a couple of important purposes: It encourages more people to pay for a Prime membership and tries to keep them buying stuff through Amazon.

A four-day-long Prime Day is also hardly the first time that Amazon has tried to extend a big shopping event.

Amazon first offered Prime Day in 2015. Back then — true to its name — it lasted a single day.

Prime Day has gotten longer since. Other retailers, like Walmart and Target, have introduced their own sales around the same time of year.

Last year, Amazon also offered discounts during its October Prime Big Deal Days event.

The deals, which were separate from Amazon's holiday shopping offers, included discounts on many seasonal items, such as chainsaws and camping gear, that sellers were likely trying to move after the summer.