Now available in AWS Marketplace, the MetaBroadcast Audit for Media & Entertainment leverages IMDb data to provide customers with a tangible plan that reduces metadata costs and delivers more efficient content discovery, distribution and monetisation across all platforms by addressing the challenges of inconsistent and siloed metadata.
MetaBroadcast has already delivered a number of audit projects using data licensed by IMDb for companies like ITV, Fremantle and Radio Times. These audits have successfully identified key areas for improvement, including identifying data duplication in excess of 30%, data errors in over 50% of records, missing, incomplete or repetitive programme descriptions, limited cast data and challenges related to the timely availability of data.
In launching a more formal audit service, MetaBroadcast selected IMDb as an enrichment data source because of the unrivalled strength of the information IMDb licenses to companies, including metadata for more than 10 million movies, TV series, and video game titles, 14 million cast and crew listings, 1.6 billion user ratings, and global box office grosses.
Key Benefits of the MetaBroadcast Audit:
–Actionable Insights: Identify gaps in metadata and implement best practices for seamless content management.
–Boost Audience Engagement: Optimize descriptive metadata to enhance content recommendations and drive subscriber growth.
–Global Reach: Access rich global data from IMDb, including localised titles, posters, release dates, and certification data.
This strategic collaboration deepens MetaBroadcast’s existing licensing arrangement with IMDb, reinforcing MetaBroadcast’s role as a preferred source of high-quality enrichment data for linear and on-demand video providers, as well as audience measurement firms.
“As we help our customers refine their metadata strategies, our collaboration with a global leader like IMDb allows us to fill critical gaps, enhance content discoverability, and deepen viewer engagement. Together, we’re helping ensure that organisations have the high-quality metadata needed to power AI-enabled innovation,” said Jamie Mackinlay, CEO of MetaBroadcast.
With over 1 billion global fan ratings and an expansive metadata library from IMDb, customers gain access to critical insights delivered directly through AWS Data Exchange, ensuring compliance with local and language-specific requirements.
“We are pleased to collaborate with MetaBroadcast to offer another opportunity for companies to grow their businesses with data licensed by IMDb,” said Nikki Santoro, CEO of IMDb. “By leveraging our movie, TV, and cast and crew information, this innovative audit service enables media companies to enhance their metadata quality, improve content discovery, and ultimately provide a better experience for audiences worldwide.”
