钛媒体:引领未来商业与生活新知 06月11日 11:11
Google and XREAL Reveal Core Specs of Project Aura AR Glasses, Target Enterprise Market
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谷歌携手中国AR初创公司XREAL,推出了新一代AR眼镜Project Aura。这款眼镜由谷歌、XREAL和高通合作打造,整合了平台、硬件和芯片技术。Project Aura采用双芯片架构,搭载高通骁龙处理器和XREAL的X1S空间计算芯片,显著降低了延迟。它拥有70度超宽视场角,提供215英寸的虚拟显示效果,并支持6DOF空间追踪和手势交互。Project Aura是继三星Moohan之后,第二个支持谷歌Android XR平台的设备,旨在提供无缝的Android体验,并支持跨设备兼容性。XREAL也推出了企业战略XREAL for Enterprise,拓展B2B市场,预计未来几年全球企业对AR眼镜的需求将持续增长。

👓 **双芯片架构**: Project Aura采用双芯片架构,主计算单元由高通骁龙处理器驱动,眼镜本身则配备XREAL定制的X1S空间计算芯片,该芯片是2023年末推出的X1芯片的升级版。

🚀 **超低延迟**: X1S芯片改进了M2P(运动到光子)延迟,实现了3ms的超低延迟,远低于苹果Vision Pro的12ms和Meta Quest的40+ms,从而提升了用户体验。

👁️ **广阔视野**: Project Aura拥有70度超宽视场角,通过XREAL专有的光学引擎实现,可在4米距离提供215英寸的虚拟显示效果,同时减少了44%的镜头体积,且不牺牲分辨率。

📱 **Android XR平台支持**: Project Aura是继三星Moohan之后,第二个支持谷歌Android XR平台的设备,承诺提供无缝的Android体验,并支持为Moohan开发的标准Android应用和XR特定内容,实现跨设备兼容性。

🏢 **企业级市场拓展**: XREAL推出了XREAL for Enterprise,旨在拓展B2B市场,提供定制解决方案、24/7技术支持、硬件升级和SDK访问权限,目标行业包括制造业和服务业,预计未来几年全球企业对AR眼镜的需求将增长20%–30%。



AsianFin -- Just weeks after Google unveiled its next-generation AR glasses—Project Aura—in partnership with Chinese AR startup XREAL at its I/O developer conference, new technical details have emerged from the Augmented World Expo (AWE).

Project Aura is the result of a three-way collaboration between Google, XREAL, and Qualcomm, integrating their technologies across platform, hardware, and chipset layers.

Project Aura features a dual-chip architecture. The main computing unit is powered by a Qualcomm Snapdragon processor, while the glasses themselves are equipped with XREAL’s custom-designed X1S spatial computing chip—an upgrade from the X1 chip launched in late 2023.

The X1S improves upon M2P (motion-to-photon) latency, achieving 3ms, far ahead of Apple Vision Pro’s 12ms and Meta Quest’s 40+ms. It also enhances AI collaboration and sensor fusion, tailored specifically for Aura’s performance needs.

The AR glasses boast a 70-degree ultra-wide field of view, achieved via XREAL’s proprietary optical engine. This delivers a virtual 215-inch display at a 4-meter distance, all while reducing lens volume by 44% without sacrificing resolution. Aura supports native 6DOF (six degrees of freedom) spatial tracking, gesture interaction, and environmental awareness.

Project Aura is the second official device to support Google’s Android XR platform, following Samsung’s Moohan. It promises a seamless Android experience and supports both standard Android apps and XR-specific content developed for Moohan, enabling cross-device compatibility for developers.

Google XR Product Director Juston Payne emphasized the role of multimodal AI in transforming human-computer interaction, noting that XR’s future relies on ecosystem collaboration, not individual players. Aura aims to serve a wide range of tasks, from entertainment to productivity.

XREAL CEO Xu Chi described Project Aura as a lightweight, wired, cinema-grade AR device with AI capabilities, positioning it as a new gateway to AI-powered interaction. At AWE, XREAL also launched a new enterprise strategy—XREAL for Enterprise—marking a significant expansion beyond consumer markets.

This initiative includes custom solutions, 24/7 technical support, hardware upgrades, and SDK access for enterprise customers. The company is targeting sectors such as manufacturing and services, which are increasingly demanding AR solutions. Global enterprise demand for AR glasses is forecast to grow 20%–30% annually over the next few years.

XREAL, which has sold nearly 600,000 AR glasses since its founding eight years ago, is now aiming to scale its B2B presence. The company is collaborating with tech giants like Nvidia, Qualcomm, and AWS to connect with industry partners and develop tailored AR deployments.

As Google reaffirms its commitment to AR with a robust hardware and platform offering, the next challenge lies in building a sustainable content ecosystem. Developer registration for Aura is now open, with a mass-market version expected later this year.

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