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TikTok launches ‘TikTok for Artists,’ a new music insights platform
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TikTok正式推出“TikTok for Artists”平台,旨在帮助音乐人更好地推广作品和拓展职业生涯。该平台提供数据分析、粉丝互动、内容创作等功能,让艺术家及其团队深入了解音乐和帖子的表现。此外,TikTok还推出了“Pre-Release”工具,方便艺术家预先宣传专辑,并引导粉丝直接在Spotify或Apple Music上预存。此举表明TikTok专注于音乐推广和发现,而非直接竞争流媒体服务,助力音乐人在TikTok上获得更大的影响力和增长。

🎶 TikTok for Artists是一个专为音乐人设计的平台,旨在帮助他们更好地推广音乐作品,提升职业发展。该平台为艺术家及其团队提供了全面的数据分析,包括歌曲、帖子和创作者的互动数据,帮助他们了解作品的表现。

📈 平台提供深入的粉丝洞察,如粉丝的年龄、语言和性别等信息,帮助艺术家更好地了解他们的受众,从而优化内容创作和推广策略。

📢 TikTok同时推出了“Pre-Release”工具,允许艺术家在专辑发行前进行预先宣传。粉丝可以直接在Spotify或Apple Music上预存专辑,专辑发行后即可立即收听,从而提高专辑的关注度和播放量。

🌍 该平台已在多个国家和地区推出,包括印度尼西亚、日本、韩国、澳大利亚、新西兰、英国、爱尔兰、法国、德国、意大利、西班牙、荷兰、瑞典、挪威、丹麦、埃及、黎巴嫩、沙特阿拉伯、阿联酋、摩洛哥、美国、加拿大、墨西哥、巴西、哥伦比亚和阿根廷等。TikTok表示,该平台将很快推广到其他国家。

TikTok announced on Tuesday that it’s officially launching TikTok for Artists, a new music insights platform that is designed to help artists build their careers. The official launch comes two months after TikTok was spotted testing the platform in select countries.

The tool is built to help artists and their teams better connect with fans, improve their promotional efforts, and inform content creation on TikTok. The platform gives artists, their labels, and their teams access to data about the performance of the artist’s music and posts and TikTok.

These metrics include the number of views, posts, and creator engagements per song, along with similar insights into post performance. Other insights include information about an artist’s followers, such as their age, language, and gender.

TikTok for Artists also includes step-by-step guides to TikTok’s tools and features, and additional support and resources, the company says.

Image Credits:TikTok

In addition, TikTok announced that it’s launching a new “Pre-Release” tool that allows artists to promote upcoming album releases on TikTok. The feature lets fans pre-save albums directly to their Spotify or Apple Music library, where they will become instantly available to listen to upon release.

TikTok plays a big part in driving music trends and viral songs, so it makes sense for the company to introduce a dedicated space to help artists better promote their content and drive fan engagement. TikTok for Artists could help artists expand their reach and grow their audience.

It’s worth noting that the launch of TikTok for Artists comes eight months after ByteDance decided to shut down TikTok Music, a music-streaming service that was being tested in a handful of countries. At the time, the company said it decided to retire the service in order to “focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music streaming services.”

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The events of the past year show that TikTok is no longer trying to compete with services like Spotify and Apple Music, and is instead going to focus on being a platform for music discovery and promotion.

TikTok for Artists is now available in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform will be rolling out in other countries soon, TikTok says.

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TikTok 音乐人 平台 推广 Pre-Release
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