The mysterious AI gadget being created by OpenAI and former Apple design chief Jony Ive has been given the thumbs up from Laurene Powell Jobs. In a new interview published by The Financial Times, the two reminisce about Jony Ive’s time working at Apple alongside Powell Jobs’ late husband, Steve, and trying to make up for the “unintentional” harms associated with those efforts.
“Many of us would say we have an uneasy relationship with technology at the moment,” Ive said, adding that working on the incoming AI device alongside OpenAI CEO Sam Altman is motivated by a sense that “humanity deserves better.” In May, Ive said his latest work is driven by owning the “unintended consequences” associated with the iPhone, alluding to smartphone-related concerns like users being addicted to screens and social media.
Ive again acknowledged this, and says the collaboration with Altman has revived his optimism for technology. “If you make something new, if you innovate, there will be consequences unforeseen, and some will be wonderful and some will be harmful. While some of the less positive consequences were unintentional, I still feel responsibility. And the manifestation of that is a determination to try and be useful.”
Powell Jobs, who has remained close friends with Ive since Steve Jobs passed in 2011, echoes his concerns, saying that “there are dark uses for certain types of technology,” even if it “wasn’t designed to have that result.”
Powell Jobs has invested in both Ive’s LoveFrom design and io hardware startups following his departure from Apple. Ive notes that “there wouldn’t be LoveFrom” if not for her involvement. Ive’s io company is being purchased by OpenAI for almost $6.5 billion, and with her investment, Powell Jobs stands to gain if the secretive gadget proves anywhere near as successful as the iPhone.
The pair gives away no extra details about the device that Ive is building with OpenAI, but Powell Jobs is expecting big things. She says she has watched “in real time how ideas go from a thought to some words, to some drawings, to some stories, and then to prototypes, and then a different type of prototype,” Powell Jobs said. “And then something that you think: I can’t imagine that getting any better. Then seeing the next version, which is even better. Just watching something brand new be manifested, it’s a wondrous thing to behold.”
