TechCrunch News 05月30日 20:01
Grocery platform Misfits Market acquires The Rounds to further its mission of reducing food waste
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Misfits Market宣布收购家居补给服务The Rounds,旨在扩大其业务范围。通过此次收购,Misfits Market将增加超过250种商品,包括清洁用品和纸制品等。为了吸引The Rounds的现有客户,Misfits Market提供了30美元的信用额度和一年的Misfits+会员资格。此次收购是Misfits Market的第二次收购,此前于2022年收购了Imperfect Foods。Misfits Market成立于2018年,主要销售因外观不完美而被传统零售商拒收的农产品。The Rounds自2019年以来提供可持续的杂货配送服务。此次收购将有助于Misfits Market在食品浪费和可持续性日益受到关注的背景下,进一步巩固其市场地位。

🛍️ Misfits Market收购了The Rounds,旨在拓展其业务范围,增加包括清洁用品和纸制品在内的250多种商品。

🎁 为了吸引The Rounds的客户,Misfits Market提供了30美元的信用额度和一年的Misfits+会员资格,该会员资格提供独家每周优惠和免费送货服务。

♻️ The Rounds提供可持续的杂货配送服务,使用可重复使用的包装。Misfits Market成立于2018年,主要销售因外观不完美而被传统零售商拒收的农产品。

🤝 通过此次收购,Misfits Market计划与The Rounds的前合作伙伴合作,包括AvalonBay、Greystar和Related等大型多户型住宅运营商。

🌱 Misfits Market首席执行官Abhi Ramesh表示,公司将继续寻求并购,以实现更广泛的增长战略,尤其是在消费者对食品浪费和可持续性的意识日益提高的背景下。

Misfits Market, the online platform that delivers imperfect groceries to help minimize waste, announced the acquisition of household restocking service The Rounds on Friday.

As a result of the deal, Misfits Market plans to take on over 250 items from The Rounds’ inventory. This allows the company to diversify into additional categories, such as household items, including cleaning supplies and paper products. 

In a bid to transition The Rounds customers to Misfits Market, the company is offering a $30 credit, along with a complimentary one-year subscription to its new Misfits+ membership, which includes exclusive weekly deals and free shipping.

The company declined to disclose the terms of the deal. It also couldn’t confirm whether layoffs would be part of the acquisition, as decisions are still being finalized. The Rounds has raised a total of $66 million from investors such as Andrew Chen (Andreessen Horowitz), Annie Kadavy (Redpoint Ventures), Construct Capital, and First Round Capital.

Along with diversifying its offerings, the deal will allow Misfits Market to collaborate with former partners from The Rounds, including major multifamily operators such as AvalonBay, Greystar, and Related. 

Misfits Market also aims to gain a stronger foothold in the industry as a result of the deal. Notably, the company will continue to pursue M&A as part of a broader growth strategy, especially at a time when consumer awareness of food waste and sustainability is on the rise.

“This market is ripe for consolidation, and we are constantly looking at deals,” Misfits Market CEO Abhi Ramesh told TechCrunch.

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This marks Misfits Market’s second acquisition, following its purchase of Imperfect Foods in 2022, another competitor in the market. 

Misfits Market, founded in 2018, offers produce that has been rejected by farmers and suppliers for being considered too “ugly” to sell in grocery stores, often due to being too small, oddly shaped, or having discoloration.

The Rounds, meanwhile, has offered its sustainable grocery delivery service since 2019 that refills home essentials using reusable packaging. 

To date, Misfits Market has rescued more than 238 million pounds of food, according to the company. The Rounds has saved over 1 million pounds of packaging waste and estimates to save an average of 500,000 pounds of food each week.

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Misfits Market The Rounds 收购 可持续性 食品浪费
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