At The Smarter E 2025 in Munich, TaiyangNews’ managing director Michael Schmela sat down with Wangfei Qu, CEO of Skyworth Group, to discuss the company’s strategic journey into the renewable energy sector. Known globally for its consumer electronics leadership, Skyworth is now leveraging its technological expertise to make a strong mark in the solar industry through its clean energy arm, Solavita. While the above video captures the full conversation, the summary below highlights the key points discussed.
A Natural Evolution into Clean Energy
With a legacy spanning over 37 years, Skyworth Group is a household name in China’s consumer electronics space—ranked fifth in TV manufacturing and first in set-top boxes. Its move into solar and energy storage is part of a broader corporate transformation toward sustainability. The rationale behind this transition, Qu explained, “As the world shifts towards clean energy, we see solar and storage as the next big thing.” Solavita is a natural step forward for the company to step into the clean energy space. This shift aligns naturally with Skyworth’s broader corporate strategy, which builds on its strengths in smart technology, advanced manufacturing, and streamlined supply chain operations to drive innovation in the clean energy space. Moving beyond its roots in smart appliances, the company is now playing an active role in supporting China’s carbon peaking and neutrality goals—offering zero-carbon smart home solutions that help transform ordinary households into truly sustainable living spaces. The company’s integrated solutions combine modules, inverters, energy storage, mounting systems, and EPC (Engineering, Procurement, and Construction) services, forming a complete value chain under one roof.
Capacity and European Focus
Solavita already boasts 20 GW of installation capacity and has deployed 600,000 power stations globally. In 2025, the company is focusing heavily on Europe, with Germany and Italy highlighted as key growth markets. At Intersolar Europe, Solavita launched its new C&I (Commercial & Industrial) hybrid inverter (3–50 kW), targeting the booming commercial and industrial solar segment. Qu emphasized the importance of localized presence, with offices in Aschheim, Germany and Milan, supported by local teams and distribution channels across multiple regions. The company has also booked nearly 20 global exhibitions this year to boost outreach. With ambitious 2030 renewable targets in Germany and the EU, Solavita sees strong alignment with its product strategy and service model. Its offerings support residential, C&I, agricultural PV, and utility-scale projects, positioning the brand as a comprehensive provider of clean energy solutions. “We’re responding to Europe’s demand for integrated, high-efficiency solar with solutions tailored to local needs,” Qu noted. Qu acknowledged the current market challenges—such as pricing pressures and regulatory complexity—but sees opportunity in cost optimization and product differentiation. For example, when module prices dropped late last year, the company optimized costs across the entire system, making high-efficiency solar and storage more affordable and accessible, according to Qu.
Product propositions
Solavita’s portfolio spans residential, commercial, and utility-scale projects. Aesthetic appeal remains a strong differentiator, with colorful n-type TOPCon modules designed for premium rooftops. Inverters include on-grid and hybrid types, complemented by stackable batteries for flexible energy storage. “Whether it’s powering a villa or a factory, we offer tailored solutions,” said Qu. “Customization, efficiency, and user-friendly design are key to our approach.” One of Solavita’s standout offerings is the Solavita Cloud, a self-developed intelligent energy management platform. It supports real-time 24/7 monitoring, instant alerts, and is compatible across desktop and mobile platforms. The system also integrates proactive fault detection and preventive maintenance, with a focus on security and regulatory compliance.
A one-stop solution
Looking ahead, Solavita aims to expand its global presence, particularly in Europe, while continuously investing in smart manufacturing, R&D, and product innovation. Its strategy is to provide a one-stop solution across the entire PV value chain—from modules and inverters to storage, mounting, and EPC services. “We want to lead the clean energy transition with advanced, efficient, and reliable solutions,” said Qu. By offering end-to-end services and building global partnerships, Solavita aims to position itself as a key driver in the future of renewable energy.
Intersolar highlights At Intersolar Europe 2025, Solavita presented its latest 5–15 kW energy storage inverters, designed for high-performance and modular scalability. Features include 1.1x continuous overload output, AFCI (Arc Fault Circuit Interrupter) protection, IP66 rating, and a plug-and-play design for easy upgrades and maintenance. The company also highlighted a balcony PV system—a compact, renter-friendly setup requiring no structural modifications, helping make solar accessible to apartment dwellers and urban households.
