When pop culture depicts porn performers, it usually imagine individuals navigating all the oddities and opportunities of life in this scintillating world on their own. But established, real-life couples occasionally decide, whether for fun or profit, to break into the adult industry together as well. Their ranks swelled with the rise of amateur clip sites and at-home camming in the aughts — and positively exploded with the rise of OnlyFans, the mainstreaming of sex work, and the spread of (usually deceptive) stories of folks making easy money on horny internet randos.
"So many people reach out to us every day, like, 'Oh my gosh, I really want to do this with my wife, but [we have] this or that hangup," says Savvy Suxx (this and subsequent links may contain NSFW material), who started making content with her partner, Alex Suxx, a few months into their relationship. "It's very common. It's really shocking."
But reporting on this boom in couples content often glosses over the challenges that doing porn together can create in a relationship: The strain anti-porn stigma and blowback put on a couple when people find their content. The drain of "unsexy logistical planning," long, intense shoots. The jealousy or insecurity that may creep in when one member of a couple gets unequal fan attention, or develops a bigger solo career, leading their partner to become more of an assistant.
"There's an old saying — never do business with friends or family," quips Rachel Steele, who got into porn in the aughts with her longtime partner Mike, first doing fetish shoots, then camming, and eventually launching their own clip store. "And once you turn something into work, it's no longer fun, you know? The mind has a tricky time separating intimacy on and off camera."
Mike, who passed away several years ago, was a great partner in both life and business, Steele recalls. He rolled with her as she got deeper into the industry and was fine taking on an increasingly behind-the-scenes role. (He actually said it was too much work doing editing and admin and performing in shoots.) But "we worked Mondays to Fridays, doing three shoots a day," Rachel says. "By the time we were done, we were both exhausted, and we'd just fall into bed. There wasn't much [private] sex or intimacy… I was definitely missing it. I was hungry for connection… It's a challenge to try to balance."
Alex acknowledges that these challenges cause tons of burnout, and even break up some couples. "We've seen it with a lot of friends and acquaintances. There are a lot of ups and downs."
So what enables couples like Rachel and Mike, or Savvy and Alex, to thrive in both their careers and relationships in spite of these challenges? Mashable spoke to six successful adult content creator couples, who entered the industry in different eras and at different stages of their relationships, about their strategies — and we've identified a few key takeaways that might help not just other folks exploring porn world, but any couple interested in strengthening their bond.
The mind has a tricky time separating intimacy on and off camera.
The Goldilocks approach to adult content creation
Serenity Cox and her husband got together in 2012 and gradually discovered and discussed their mutual interest in exhibitionism — but waited to explore that turn-on until the pandemic hit. (Cox's husband, who is not named in her content, requested anonymity for privacy reasons.) The lockdowns didn't affect their day jobs. But they took the isolation and general upheaval as a chance to try something radically new: taping themselves having sex, initially with no faces in the frame or while wearing masks, and uploading that to free platforms like Pornhub.
They were surprised — and excited — by the engagement they got, and the gradual revelation that they could earn serious cash on their content. Earnings that soon outstripped their real-world salaries. But when they quit their jobs a little over a year ago, becoming full-time creators, they decided that "this is still a hobby," Cox explains, "and if it ever feels like it's becoming work, we'll stop."
They only film the sex they usually have, never take off-kilter requests or do custom content for fans, and cap the amount of time and stress they devote to their work. Cox's husband calls their experience "the smooth rainbow path" that most people envision when they daydream about making adult content. And they're not the only ones to pull off this it-stays-a-hobby balance.
Dave and Cherry Candle, a couple of young Euro content creators, have a similar dynamic. "If you only do this for money, then one day you're not going to enjoy it anymore," Dave argues.
But Cox knows their experience is not typical. "We hate saying it was easy for us," her husband says. "Because a lot of people really struggle, really have a hard time in the industry."
All the successful creator couples Mashable spoke to — and many others who've shared their stories elsewhere — seem to have a strong exhibitionist streak, or an interest in lifestyles like swinging that often involve some show-and-tell. Most started making content for fun and for free.
However, some couples who want to make content aren't comfortable sharing the kind of sex they'd have behind closed doors, because it's sexier for them to keep that private. And few have the financial security or flexibility to take or leave the monetization of their intimacy at will.
The Suxxes, for example, started out "being horny on the internet together," posting content on Reddit for fun, Alex explains. Then the pandemic hit their hotel restaurant jobs, and jokes about making money on OnlyFans evolved into a real survival strategy. At first, they treated OnlyFans as a less-than-serious side hustle — and like the Coxes, only posted the stuff they personally liked to shoot together.
Then random circumstance saddled them with an unexpected $10,000 bill, forcing them to treat their OnlyFans more like a business, studying metrics and churning out content to compete in an increasingly saturated market. "We started saying, 'Okay, these are the things people want to see,' not so much this is what feels good for us," Savvy explains. "It became more, 'Okay, take off your pants, I'm going to do a blowjob video now,' rather than the intimate kissing, talking, and actually connecting" to build up to content like the used to.
"By 2022, the money started to pick up a bit," Alex adds. "And I think we both kind of caught the bug of, 'We should see how far we can take this,'" rather than backtrack to a hobby stance. They've since recalibrated, moving back towards "playful exploration that happens to happen with a camera nearby," as Alex puts it. But it's hard to fully escape the effects of jobifying sex.
Make time for off-screen intimacy
Steele urges new creators to think long and hard about how much time and bandwidth they're willing to put into their content, and how much they need to put into their relationship. Just before the pandemic, she got serious with a new partner, who also helps her produce and occasionally performs in her content. In this relationship, she's made it a point to "designate days and times that we're going to spend intimate time together." To make sure they have time and energy for sex that's about them and their bond, rather than their bottom line.
Few creators Mashable spoke to are that regimented. But all spoke to the importance of making time for purely personal intimacy. "There are days when I'll be like, 'All I want to do is just have sex with you and be normal,'" says Andi Avalon, who got into porn alongside her husband "kind of accidentally" as they explored the swinger scene, started sharing content, and slowly realized they could make some money. "'Let's turn off our computers and phones and decompress.'"
For some creators, turning off the camera is all it takes to shift out of work mode. They stop thinking about how to angle their bodies to show the action, Dave and Cherry explain, and turn all their focus towards their partners. But Steele's met several performers over the years who reserve certain acts just for their off-screen sex lives — anything from deep kissing to anal — as a means of walling off part of their intimate lives permanently from the pressures of work.
Successful couples also stress the importance of learning to distance themselves from their fans' comments. Sure, constant engagement is the key to success for most digital creators. But "people say crazy things because of the parasocial relationships they create with you," Savvy explains, which can really sting and fester if you give them too much time or weight. "Like, 'Oh, she has sex with this person better than with her husband. I bet she really loves this person.'"
"I choose to handle these negative vibes with detachment and disinterest," says Sofie Marie, who met her partner, an experienced swinger, about 11 years ago. He was open to monogamy with her, but coming from a "sheltered" background, she was curious about the lifestyle and asked to go to a few lifestyle spaces and events. This evolved into sharing bikini photos online, specifically to see what sort of comments she'd get. Which turned into nudes, then couples' content, then by 2016, a full-time couple's career running their own site. "I know who I am, and the commenter doesn't. I prefer to enjoy the compliments and let the negative energy pass."
The importance of communication
Every couple Mashable spoke to stressed the importance of frequent, honest check-ins. Savvy notes that it's easy for something small — discomfort with a brand decision, a moment of jealousy — to fester and turn into a poison not just in your work dynamic but also in your private bond.
"Brutal honesty enables us to navigate relationship, business, and social issues," Marie explains. "Because we know we have each other's backs. We trust each other's hearts."
"If that foundation isn't there," adds Tiffani Time, who started making content with her longtime partner Ben Fit in 2021, "then it'll show on camera as well as off."
Even Goldilocks couples who only shoot the sex they'd usually have sans camera survive via solid communication, because just as industry trends shift, so do personal desires.
Cox, for example, decided to do some work on her own with the major porn studio Vixen last year. Initially, she and her husband weren't considering that sort of career evolution. But the collaboration offered her access to gear and resources she couldn't secure on her own, and thus the ability to enact new fantasies she found exciting.
Without a series of clear-eyed conversations, building on a strong and long-standing base of trust and communication, this shift could have upset the well-guarded boundary she and her husband set between lucrative but hobbyist exhibitionism and the lure of careerism, and thus created turmoil in their relationship. "But he and I talked about how this could actually be pretty fun," Cox explains. "And I bring those stories, those experiences home to us."
Talking about insecurity and uncertainty in your intimate life can be difficult even for the closest couples, if you lack the right vocabulary or space to recognize a new issue or emotion. Working through career stress can be equally challenging. So when smashing the two topics together, "therapy is highly recommended," says Steele. Savvy and Alex note they started couples therapy early on in their career. "If we hadn't been talking things through in therapy, we probably would've burnt out during 2023," when Savvy's career was diversifying and thriving, Alex says.
Brutal honesty enables us to navigate relationship, business, and social issues.
If the traits and strategies that help couples break into and navigate the adult world sound a lot like the skills that help every couple navigate the wider world, well, Dave says, they are. When you monetize intimacy, he explains, awareness, balance, and communication are just more important than usual — vital skills for survival rather than best practices for relationship health.
But if you keep your relationship healthy, and your public career and personal intimacy in a solid equilibrium, then the creators Mashable spoke to believe doing porn can enhance the bond you shared before. It encourages communication and rewards trust. And it opens couples up to new acts and experiences, fostering experimentation and unearthing new sources of mutual joy.
"We've become more sexual," Avalon says of her personal dynamic. "We've learned more about what we like and don't. How we move our bodies is different… we show off what we learn."
And for the exhibitionists, the voyeurs, and the swingers, it most certainly feeds their kink. "I like to see my partner showing off with other people," Avalon adds.
"When I have sex with other people, I love my girlfriend more," adds Dave. "I don't know how to explain it. Maybe some psychologist can?"
