The mysterious device that OpenAI is cooking up with former Apple designer Jony Ive will be pocket-size, contextually aware, screen-free, and isn’t eyewear. Ive and OpenAI CEO Sam Altman revealed details about the project in an internal staff call reviewed by The Wall Street Journal, after announcing the $6.5 billion acquisition of Ive’s AI hardware startup, io.
Altman suggested that the acquisition could increase OpenAI’s value by $1 trillion, and envisioned a “family of devices” being born from the partnership. Information about the first device, which Altman is aiming to release by late 2026, has been kept tightly under wraps since its development was confirmed last year over concerns that competitors will set about trying to copy the product before it’s launched to the public.
Altman dropped some hints during the call that shape our expectations, however, including that it will be unobtrusive, fully aware of a user’s life and surroundings, and will serve as a “third core device” a person would put on a desk after a MacBook Pro and an iPhone. OpenAI is already predicting that the device will be popular, with Altman saying that it will ship “faster than any company has ever shipped 100 million of something new before.”
The leaked call also gave some insight into what the device likely won’t be — Altman said that it isn’t a pair of glasses, and that Ive wasn’t keen to make something you’d need to wear on the body, having recently slammed the Humane AI Pin. Altman has also denied rumors that OpenAI is developing a phone. The Journal previously reported that Ive and Altman wanted to wean users away from screens, with Ive saying in a recent interview that his next product is driven by owning the “unintended consequences” associated with the iPhone.
Altman told OpenAI employees on the call that they have “the chance to do the biggest thing we’ve ever done as a company here.” The Journal reports that Ive referred to the project as “a new design movement,” and harkened back to his Apple career that saw him work closely with Steve Jobs before his passing in 2011. Now teamed up with Altman, Ive said, “the way that we clicked, and the way that we’ve been able to work together, has been profound for me.”
