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Amazon rolls out short-form AI-powered audio product summaries for select items
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亚马逊正在测试AI驱动的短音频产品摘要功能,旨在帮助顾客节省购物时间。通过点击“Hear the highlights”按钮,用户可以收听由“AI购物专家”提供的音频摘要,内容涵盖产品关键特性、顾客评价以及网络信息。该功能目前在美国部分产品上进行测试,未来将推广到更多产品和用户。它利用大型语言模型生成脚本,将顾客评论和网络信息转化为短音频,为用户提供对话式的购物体验,方便他们在多任务处理或移动中获取重要信息。

📢 亚马逊测试AI音频产品摘要:用户可通过点击“Hear the highlights”按钮,收听由“AI购物专家”提供的产品音频摘要。

🛍️ 音频内容涵盖产品关键特性、顾客评价及网络信息:旨在帮助顾客在购买前快速了解产品,节省时间。

🤖 技术原理:利用大型语言模型(LLMs)生成脚本,将顾客评论和网络信息转化为短音频。

🚀 未来规划:该功能目前在美国部分产品上进行测试,未来将推广到更多产品和用户。

Amazon is testing short-form AI-powered audio product summaries on select product pages, the company announced on Wednesday. The audio summaries are voiced by what Amazon calls “AI-powered shopping experts” that discuss key product features, customer reviews, and information from across the web.

The new AI product summaries can be accessed by tapping the “Hear the highlights” button in the Amazon Shopping app. Amazon will test the feature on products that typically require consideration before purchase, the company says.

The idea behind the feature is to help Amazon customers save time while shopping and get important information through a conversational, discussion-style format.

“The feature makes product research fun and convenient—it’s like having helpful friends discuss potential purchases to make your shopping easier, even if you’re multitasking or on the go,” the company wrote in a blog post.

Image Credits:Amazon

The summaries are currently available on select products to some U.S. customers. Amazon plans to roll out the feature to more products and to additional U.S. customers in the coming months.

The company explains that the feature uses large language models (LLMs) to generate scripts by pulling from customer reviews and information from the web, and then transforms this content into short-form audio clips.

Amazon says the new feature joins its current suite of AI-powered shopping features, which includes Rufus, its generative AI shopping assistant, and Interests, an AI feature that monitors new products that match your interests.

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Amazon isn’t the only tech giant that’s leveraging short-form AI-powered audio to help users get informed in a quick, efficient way. Last year, Google’s NotebookLM rolled out Audio Overviews, a feature that gives users the ability to generate a podcast with AI virtual hosts based on documents they have shared with the AI research assistant, such as course readings or legal briefs.

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亚马逊 AI音频摘要 购物助手 人工智能
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