特斯拉Cybertruck在美国电动皮卡市场遭遇挑战，2025年第一季度销量落后于福特F-150 Lightning。尽管Cybertruck造型独特且频繁召回，但曾一度是美国最畅销的电动皮卡。然而，数据显示其销量已连续两个季度下滑，从2024年第三季度的16,692辆降至2025年第一季度的7,126辆。福特F-150 Lightning以7,913辆的销量领先。特斯拉推出了更经济的Long Range版本，但其能否扭转销量颓势仍待观察。电动皮卡市场似乎不如制造商预期般有利可图，加上特斯拉CEO的争议言论，更增加了销售压力。

🚚 特斯拉Cybertruck在2025年第一季度美国注册量为7,126辆，位居第二，而福特F-150 Lightning以7,913辆的注册量位居榜首，表明Cybertruck已失去其领先地位。

📉 Cybertruck的销量呈现连续下滑趋势，从2024年第三季度的16,692辆和第四季度的12,991辆，下降到2025年第一季度的7,126辆，表明市场需求可能正在减弱。

💰 特斯拉推出了更经济实惠的Long Range型号Cybertruck，旨在刺激销量增长，但其市场效果还有待观察，这反映了特斯拉试图通过调整产品线来应对销量挑战。

⚡️ 虽然福特F-150 Lightning在电动皮卡领域取得领先，但其销量在福特F系列总销量中占比仍然较小（2025年第一季度F系列总销量为183,202辆），暗示电动皮卡市场整体增长可能未达预期。

That pile of unsold Cybertrucks in a Tesla parking lot? It's getting bigger by the day.

Despite its controversial styling and the fact that it gets recalled nearly every other month, Tesla Cybertruck was still the best-selling fully electric pick-up truck in America — until now.

According to data from S&P Global Mobility (via InsideEVs), in the first three months of 2025, there were 7,126 Cybertruck registrations in the U.S. That was only good enough for second place, behind Ford's F-150 Lightning which had 7,913 registrations. Next in line was the Chevrolet Silverado EV, followed by GMC Sierra EV, Rivian R1T, and the GMC Hummer EV.

Tesla doesn't officially share sales figures per each model. Another source reports Ford sold 7,181 F-150 Lightning units in Q1 2025, but that's still ahead of Cybertruck.

The numbers look even worse for Tesla if you compare them with the last quarter of 2024, when Cybertruck had 12,991 registrations. The quarter before that, Tesla sold 16,692 Cybertrucks, meaning that sales have now been on the decline for two consecutive quarters. Tesla recently introduced a more affordable Long Range model; whether that will be enough to increase sales remains to be seen.

Ford can celebrate this small victory, but the F-150 Lightning sales figures aren't that great given that the company sold 183,202 F-series trucks total in the first quarter of 2025. It appears that electric pick-up trucks aren't as lucrative as manufacturers once thought they'd be, especially if the CEO keeps antagonizing potential customers.

The Cybertruck is only available in the U.S., but Tesla sales are plummeting globally, too. The company is hoping that a redesigned Model Y — the company's best-selling model — will make things better, but so far the signs point to no.