TechCrunch News 05月15日 21:02
Acorns acquires family wealth and digital memory platform EarlyBird
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投资初创公司Acorns收购了家庭投资礼品平台EarlyBird。此次收购后,EarlyBird将关闭,客户资金将退还。EarlyBird成立于2019年,允许家人和朋友向孩子赠送投资,并保存记忆。Acorns计划将EarlyBird的数字时间胶囊功能整合到Acorns Early应用程序中。通过此次收购,Acorns旨在扩大其在家庭金融领域的业务,为整个家庭构建金融健康系统,包括父母和孩子。现有EarlyBird客户将获得为期一年的Acorns Gold免费订阅。

🎁 Acorns收购EarlyBird,EarlyBird将关闭,客户资金将被退回至关联银行账户。

👶 EarlyBird专注于家庭投资,允许赠送投资给孩子,并结合数字时间胶囊保存记忆,这些投资在孩子年满18岁时可用。

🤝 Wexler和Frankel将加入Acorns团队,帮助开发Acorns Early,这是Acorns为孩子们推出的智能理财应用程序。

💰 Acorns将向EarlyBird现有客户提供为期一年的Acorns Gold免费订阅,但用户无法将EarlyBird资金转移到Acorns Early。

👨‍👩‍👧‍👦 Acorns计划整合EarlyBird的数字时间胶囊功能,并致力于为整个家庭提供金融健康系统。

Savings and investing startup Acorns has acquired EarlyBird, an investment gifting platform for families, the company told TechCrunch exclusively. The financial terms of the deal were not disclosed.

As part of the acquisition, EarlyBird will shut down, and all customer accounts will officially close on June 23. Customers’ funds will be returned to the bank account connected to their account.

Founded in 2019, EarlyBird launched a product that combined financial investing with community. The app allowed families and friends to gift investments to children while preserving memories through a digital time capsule. The investments would become the child’s once they turned 18, and they could use funds for things like paying for college, paying a down payment on a home, or for seeding their first business.

“When we founded EarlyBird, we envisioned creating a platform that would transform how families leave lasting legacies for their children,” said EarlyBird CEO and co-founder Jordan Wexler in a statement. “The opportunity to join Acorns not only reaffirms our vision, but expands our impact to millions of families who also care deeply about building their children’s financial futures.”

Wexler and co-founder Caleb Frankel will join the Acorns team to help build out Acorns Early, the startup’s smart money app for kids. Acorns Early offers a debit card designed for kids and teens to help them develop financial literacy and manage their money. The company launched Acorns Early following its acquisition of GoHenry, a startup focused on providing money management and financial education services to 6- to 18-year-olds.

Acorns believes that by bringing on Wexler and Frankel, the company will be able to leverage their experience and passion for the space to enhance Acorns Early.

“Our vision is to build a financial wellness system for the whole family, creating compound growth at every life stage,” Acorns CEO Noah Kerner said in an email to TechCrunch. “The shared experiences and insights between our two teams will enable us to deliver this vision faster and better so that we create maximum value for everyday American families.”

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Existing EarlyBird customers will be offered a free one-year subscription to “Acorns Gold,” a plan that offers access to all Acorn products, including Acorns Early. Customers will receive an email detailing the sign-up process.

Acorns notes that EarlyBird users will not be able to transfer their EarlyBird funds over to Acorns Early. If users want to continue their investing journey with Acorns, they need to withdraw their funds from EarlyBird and open a new account with Acorns.

The company plans to integrate EarlyBird’s digital time capsule feature into the Acorns Early app later this year. On EarlyBird, the feature allowed users to build out time capsules by recording videos at memorable moments in their lives. For example, if a mother received a promotion and wanted to gift a one-time investment to her child, she could record a video talking to her child about it to commemorate and remember the moment.

The acquisition comes as Acorns has doubled its customers on Acorns Gold, its $12 per month subscription plan, over the past year.

“Our Gold Plan will be the place to deliver financial wellness for the whole family — products for parents, kids, and all the connective fabric between the family unit,” Kerner said. “This will be the place where the whole family can manage their money as they grow smart money habits together.”

Acorns raised $300 million in March 2022 and was valued at $2 billion at the time. The company did not provide an updated valuation.

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Acorns EarlyBird 收购 家庭投资 金融科技
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