TechCrunch News 05月08日 04:51
Delta debuts its Patreon-supported iOS app after US App Store policy change
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Delta模拟器App利用苹果App Store新规,允许用户直接在App内订阅Patreon会员,无需向苹果支付分成。此前,苹果因限制App外部购买链接而受到法院判决,被迫开放美国App Store。Delta的更新为小型开发者提供了新的盈利模式,他们可以选择通过网页支付保留更多利润。用户现在可以直接在App内加入Delta的Patreon,享受独家功能和福利,而无需经过苹果的应用内购买。此举有望推动独立App开发,减少对苹果应用内购买的依赖。

🎮Delta模拟器App抓住苹果App Store政策变化的机遇,直接在App内链接到Patreon会员页面,绕过苹果的分成机制,为自身业务发展提供支持。

💰法院判决迫使苹果向外部购买开放美国App Store,Delta的更新是这一判决影响的直接体现,允许用户无需通过苹果应用内购买即可订阅Patreon。

🚀Delta通过在App设置中添加“加入我们的Patreon”入口,方便用户订阅其每月3美元的Patreon会员,获得独家功能和其他福利。此举旨在减少对苹果应用内购买的依赖。

🛡️Delta仍然保留了通过苹果应用内购买的支付方式,但将其隐藏在设置菜单的“替代支付方式”下,这种做法类似于苹果自身多年来使用的策略,即将用户不喜欢的选项隐藏在深层菜单中。

A game emulator called Delta is taking advantage of the recent court decision around Apple’s App Store to be able to support its business by linking to its Patreon membership page. The update, approved Wednesday for release on the U.S. App Store, allows Delta users to join the Delta team’s Patreon directly from the mobile app, without giving Apple a cut of its subscriptions.

The move follows last week’s court ruling that forced Apple to fully open up its U.S. App Store to external purchases, after a years-long fight with Fortnite maker Epic Games. Though Apple largely won that antitrust lawsuit, a judge ruled that the tech giant had not properly followed the court’s orders in one key area: in-app purchases.

Apple previously vetted which apps could link out to their websites and added screens to scare users away from making purchases through external payment mechanisms. All the while, it was still charging a commission on those web sales of 27%, down from its usual 30%.

After Judge Yvonne Gonzalez Rogers ruled that Apple had failed to comply with her original injunction, Apple changed its App Store rules for the U.S. Since then, businesses like Spotify, Amazon Kindle, and Patreon have updated their iOS apps to add links to their websites where consumers can pay directly, without using Apple’s in-app purchases.

While this is a win for larger companies that now get to keep more of their profits by skirting Apple’s commission, Delta’s update is an example of how the ruling makes way for new business models for monetizing mobile apps.

Image Credits:Delta

That change could give the App Store the boost it needs at a time when indie app development has been declining and every iOS release “sherlocks” (copies) more third-party apps. Smaller developers often struggle to make a living after paying a 30% commission to Apple, but now have the option to keep more of their profits thanks to the expanded support for web payments.

In the updated version of Delta’s game emulator app, users are prompted to “Join our Patreon” from the app’s Settings screen. Here, they can then click a button to subscribe to Delta’s $3 per month Patreon membership, which provides access to exclusive features and other perks.

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The web page opens inside the app, allowing users to link their Patreon accounts and choose a membership tier, like monthly or annual. (Before, users could only link a Patreon account in the app, but they couldn’t subscribe directly.)

“We can now freely mention our Patreon without giving Apple 27% of donations,” noted Delta creator Riley Testut in a post on social media, adding “Goodbye scare screens” — a reference to the previously required warnings that nudged users away from external purchase links.

Image Credits:Delta

Delta still includes a way to pay through Apple’s in-app purchases, as is still required. However, it’s tucked away under an “Alternative Payment Methods” menu in the Settings screen — an option many users will likely never seek out.

Hiding pro-consumer options deep within layers of menus is a trick that Apple itself has used to its advantage over the years.

For instance, if you want to turn off Apple’s personalized ads (essentially the Apple version of its required “Do Not Track” pop-up authorization for apps), you have to delve into your iOS Settings, go to Privacy & Security, scroll down to the very bottom of the page, tap Apple Advertising, then toggle off Personalized Ads. Or, if you want to clear the app usage data that personalizes your App Store experience, you have to go to Settings, Apps, App Store, scroll to the bottom of that page, tap Personalized Recommendations, then tap Clear App Usage Data on the screen that appears.

Apple surely can’t be mad at developers for adopting its own tactics?

Given that Delta’s app has now received approval from Apple’s App Review, it seems to follow that we’ll soon see other Patreon-supported apps emerging in the near future.

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