漫威影业为宣传《雷霆特工队》采取大胆营销策略，通过广告牌和线上活动，将影片名改为《新复仇者》。影片上映首周末票房达7600万美元后，漫威和迪士尼铺天盖地宣传新片名，解释了片名后的星号。影片中，由叶莲娜·贝洛娃、巴基·巴恩斯等人组成的“雷霆特工队”被CIA局长瓦伦蒂娜·阿莱格拉·德·方丹重新命名为“新复仇者”。此举旨在公关，避免潜在的超级英雄版权冲突。漫威的营销活动与此呼应，不仅揭示新片名，还动员演员参与宣传。但这种剧透式的营销策略在网上引起争议，粉丝对片名变更感到困惑和不满。

🎬 漫威影业为宣传《雷霆特工队》采用了大胆的营销策略，通过广告牌和线上活动，将影片名变更为《新复仇者》，这一举动旨在模仿影片中CIA局长瓦伦蒂娜的公关手段。

🎭 在影片中，“雷霆特工队”这支由反英雄组成的队伍，在CIA局长的运作下，被重新命名为“新复仇者”，以应对潜在的超级英雄版权冲突，这一情节也在影片的彩蛋中得到了进一步的体现。

📢 漫威的营销活动紧随影片剧情，不仅直接揭示了新的片名，还通过社交媒体发布演员更换海报的视频，加大了宣传力度，旨在让观众接受这一“更名”设定。

🤔 尽管漫威大力宣传新片名，但在迪士尼官网和Fandango等购票平台上，影片名称依然显示为《雷霆特工队》，这表明此次更名可能只是一次营销活动，而非官方的正式更名。

Marvel Studios unveiled a bold marketing strategy to promote Thunderbolts with a promotional billboard and online campaign that many MCU fans have decried as a spoiler.

After making $76 million domestically on the film's opening weekend, Marvel Studios and Thunderbolts distributor Walt Disney Studios Motion Pictures papered over billboards and posters that had the movie's title on them with a new proposed title that finally explained that asterisk: The New Avengers

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What does the title change from Thunderbolts to The New Avengers mean?

Near the end of the 36th MCU movie, Yelena Belova (Florence Pugh), Bucky Barnes (Sebastian Stan), Red Guardian (David Harbour), John Walker (Wyatt Russell), Ghost (Hannah John-Kamen) and Sentry (Lewis Pullman), the ragtag band of antiheroes known as the Thunderbolts (a name even they couldn't agree on) are redubbed "the New Avengers" in a slick PR (or CYA) move by CIA director Valentina Allegra de Fontaine (Julia Louis-Dreyfus).

The movie's post-credit scene takes this rebrand even further, with a potential superhero copyright conflict. Marvel Studios' marketing campaign seems to follow her lead, not only revealing the new title, but also employing the cast to bring more attention to it.

On Instragram, Marvel Studios revealed footage shot at the film's premiere that shows Florence Pugh peel away the Thunderbolts title from a poster to reveal The New Avengers. On Twitter, Marvel Studios posted a video of Sebastian Stan replacing a character poster of his Winter Soldier with a new updated poster.

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But what do these billboards, posters, and videos touting the title change mean?

Is this movie called Thunderbolts? Or is it now to be called The New Avengers? Is this like The Edge of Tomorrow or Ghostbusters (2016), where the studio changed the name of the movie after release? (In the case of those movies to Live Die Repeat and Ghostbusters: Answer the Call, respectively.)

It doesn't appear so.

On Disney's official website, the film is still called Thunderbolts. If you're booking tickets on Fandango, you'd still be booking Thunderbolts — even though both sites boast the updated poster. This seems to be a marketing move long in the making, but not an official change of the MCU title.

You can see both old and new posters below.