Mashable 05月07日 00:54
Tesla sales collapsed by half in Germany last month
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特斯拉在欧盟市场持续下滑,4月份在德国的销量不足900辆,同比暴跌45.9%。与此同时,德国电动汽车注册总量却增长了53.5%。特斯拉将销量下滑归因于针对公司及其CEO马斯克的抗议活动,原因是马斯克对特朗普政府的支持,包括捐款和参与DOGE计划。此外,马斯克还公开支持德国极右翼政党AfD。值得注意的是,这些最新的德国销量数据尚未反映在特斯拉的上一份财报中,预示着特斯拉面临的困境远未结束。与此同时,中国电动汽车公司比亚迪在德国的销量却大幅增长。

📉 特斯拉德国销量暴跌:4月份销量同比下降45.9%,仅售出885辆汽车,表明其在德国市场面临严峻挑战。

📢 抗议活动影响:特斯拉将销量下滑部分归因于全球范围内针对公司及其CEO埃隆·马斯克的抗议活动,原因是马斯克对特朗普政府的支持。

💰 马斯克政治立场:马斯克向特朗普及其共和党捐赠了数百万美元,并公开表达了极右翼政治观点,这可能导致部分消费者对其品牌产生负面情绪。

📈 德国电动车市场增长:尽管特斯拉销量下降,但德国电动汽车注册总量同比增长53.5%,表明市场整体向好,特斯拉未能从中受益。

🚗 比亚迪销量飙升:与特斯拉形成鲜明对比的是,中国电动汽车公司比亚迪在德国的销量大幅增长,4月份售出1566辆,今年累计售出2791辆。

Tesla's nosedive in the EU markets continued in April, as Elon Musk's EV company sold less than 900 vehicles in Germany last month.

According to a report from Germany's road traffic and transit authority Kraftfahrt-Bundesamt (KBA), Tesla sold a total of 885 cars in the country in April 2025. That's down 45.9 percent from last April. 

Last month, Tesla announced that its profit for the first quarter of 2025 fell 71 percent. Tesla sales have also dropped globally since the beginning of the year. The company attributed its decline in part to the mass global protests against Tesla and its CEO, Elon Musk, due to Musk's involvement with the Trump administration.

Musk donated hundreds of millions of dollars to help elect President Donald Trump and other Republicans in 2024, and he has increasingly shared far-right political views. Since Trump's inauguration, Musk has played an integral part in Trump's DOGE initiative, which has seen federal programs slashed and government workers lose their jobs. As for German politics, specifically, Musk has vocally endorsed the country's controversial far-right AfD party.

It's important to note that these latest sales numbers out of Germany would not be reflected in Tesla's last earnings report, as April falls in Q2. This means that Tesla's troubles are far from over.

In fact, Germany's automaker data paints a much more dire picture for Tesla.

While Tesla's April sales numbers fell by nearly half, Germany saw a 53.5 percent increase in the total number of newly registered electric vehicles over the last year. While Tesla sales declined in Germany, sales for the Chinese EV company BYD's vehicles skyrocketed. 

In Germany, BYD has sold 1,566 vehicles in April and a total of 2,791 vehicles for 2025 so far.

Tesla has only sold 5,820 vehicles in Germany since the start of 2025, which is a drop of 60.4 percent from the same period last year.

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特斯拉 德国市场 电动汽车 埃隆·马斯克 比亚迪
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