Skechers推出了名为Luna的AI驱动的店内助手，旨在通过与顾客互动、提供穿搭建议并学习顾客喜好，从而提升购物体验。Luna在新加坡Punggol Coast Mall的Skechers新旗舰店首次亮相，标志着零售业向“phygital”方向转变，即实体和数字体验融合，形成数据丰富的购物旅程。Luna通过语音对话、实时个性化推荐和跨平台互动，为顾客提供便捷且智能的购物体验，同时也为Skechers收集和分析顾客数据，从而优化产品和营销策略。

🗣️ **AI驱动的店内助手：** Luna利用语音转语音AI技术，根据顾客的穿着或浏览记录，提供鞋子和服装搭配建议。它通过与顾客的对话，收集顾客的偏好数据，实现个性化的服务。

📱 **无缝的互动体验：** 顾客可以在Telegram上继续与Luna聊天，实现跨平台互动。这种持续的互动模式，使得Luna的服务超越了实体店的限制，为顾客提供更便捷的体验。

📈 **实时个性化推荐：** Luna利用实时数据调整推荐，将AI技术与类似人类的互动相结合。它会根据顾客的反馈和行为，不断优化推荐内容，提供更精准的购物建议。

🤔 **数据收集与隐私问题：** Luna在提供个性化服务的同时，也在收集顾客数据。当对话转移到Telegram等消息应用程序时，用户可能未意识到他们分享了多少信息，以及这些数据将被如何使用。这引发了关于数据隐私的担忧。

Skechers just launched Luna, an AI-powered in-store assistant that chats with shoppers, gives style advice, and learns what you like, all while quietly collecting data about your preferences.

Debuting at Skechers’ new flagship store in Singapore’s tech-forward Punggol Coast Mall, Luna is more than a novelty. It’s part of a broader shift toward “phygital” retail, where physical and digital experiences blur into a single, data-rich shopping journey.

About Luna

• AI Stylist in-store: Luna uses speech-to-speech AI to suggest shoes and outfits based on what you’re wearing or browsing.
• Always-on experience: Shoppers can continue the chat later on Telegram, making the assistant portable beyond the store.
• Real-time personalization: Luna adapts its recommendations using live data, bridging AI tech with human-like engagement.

What Skechers says

“With Luna, we’re enhancing the retail journey with a unique, social, and interactive experience,” said Irene Lee, Senior GM at Skechers Singapore. “It’s part of our DNA to connect with customers through innovation.”

This isn’t just about selling shoes. Luna is a data funnel, every conversation helps Skechers refine its inventory, marketing, and design decisions. As Manolis Perrakis of We Are Social Singapore put it: “Agentic AI is the backbone of future consumer-facing systems.”

Shoppers’ advantage:

You’re not just talking to a kiosk, you’re contributing to a feedback loop. With every chat, AI learns your taste and nudges you toward certain products. It’s convenient, yes, but also quietly powerful and potentially invasive.

Privacy alert:

As conversations shift to messaging apps like Telegram, where interactions feel more private, users may not realize how much they’re sharing or how that data will be used.

The challenge

Can Skechers scale this slick AI setup across older stores with less tech infrastructure? And can they maintain human warmth in a system that automates personal touch?

Skechers’ Luna is part chatbot, part personal stylist, and part silent observer. It’s a glimpse into retail’s AI-powered future, where shopping is seamless, smart, and just a little bit surveilled.

Would you take fashion advice from a machine that’s watching you? Skechers is betting you will.

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