TechCrunch News 05月02日 16:56
Apple changes US App Store rules to let apps redirect users to their own websites for payments
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

苹果公司在美国修改了App Store规则,允许应用程序链接用户到其网站进行订阅或其他数字商品购买。这一改变源于美国法院支持Epic Games的裁决,该裁决禁止苹果阻止应用程序包含将用户重定向到其网站进行数字购买的功能。苹果表示将遵守法院命令,并更新了App Review指南。Spotify等公司已开始利用此规则更新,提交了允许用户外部购买订阅的应用版本。

📱 苹果因Epic Games的诉讼案败诉,被要求允许应用链接到外部网站进行购买。此前,苹果对App Store内的交易拥有严格控制。

🔗 苹果更新了App Review指南,以符合法院裁决,允许应用包含将用户重定向到外部网站的链接,用户可以避免支付苹果30%的佣金。

🚫 苹果此前曾对使用外部链接的应用收取27%的佣金,并使用“恐吓屏幕”警告用户。此次规则更新后,苹果必须停止显示这些“恐吓屏幕”。

🗣️ 苹果公司对裁决表示强烈反对,但将遵守法院命令并提起上诉。Spotify等公司已开始利用新规,允许用户通过外部链接购买订阅。

Apple has changed its App Store rules in the U.S. to let apps link users to their own websites so they can buy subscriptions or other digital goods.

This change comes after a U.S. court ruled in favor of Epic Games in a case against the iPhone maker, ordering the latter not to prohibit apps from including features that could redirect users to their own websites for making digital purchases.

“The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps,” Apple said in a blog post.

The lawsuit that Epic Games brought in 2020 concerned the amount of control Apple had over transactions done in apps hosted on its App Store. In 2021, the game studio won an injunction that ordered Apple to give developers more options to redirect users to their own websites so they could avoid paying the tech giant a 30% cut.

After its appeal against the injunction failed, Apple last year started allowing other apps to link out and use non-Apple payment mechanisms, but it still took a 27% commission, and also added what critics called “scare screens.”

This week’s ruling means Apple must stop showing these “scare screens,” and the company has already removed guidelines around how these screens and links should contain certain language.

We have asked Apple to confirm if it would stop charging apps a commission on payments made via external links, and we will update the story if we hear back.

Techcrunch event

Berkeley, CA | June 5

BOOK NOW

As for Apple, it’s not happy with the ruling. “We strongly disagree with the decision. We will comply with the court’s order and we will appeal,” the company said in a statement.

Spotify, which has also been fighting with Apple over the same issue in various geographies, has already submitted a version of its app to the U.S. App Store with links to let users buy its subscription externally.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

苹果 App Store Epic Games 外部链接 订阅
相关文章