Mashable 05月02日
Lyft Silver rolls out today for senior riders
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Lyft发布了专为老年用户设计的新应用体验Lyft Silver,旨在提升老年人的出行独立性。新版本简化了应用界面,增大了字体,仅保留“请求乘车”和“预约乘车”两个按钮。Lyft Silver用户还将优先匹配方便上下的车辆,并能获得实时电话支持。该功能针对老年人在技术应用上的困难,旨在提供更便捷、友好的出行选择,帮助他们更好地融入社会生活,首批城市包括亚特兰大、波士顿、洛杉矶等。

📱Lyft Silver简化了应用界面,提供更大的字体和简化的乘车选项,仅保留“请求乘车”和“预约乘车”两个主要按钮,降低老年用户的使用门槛。

🚗Lyft Silver用户将优先匹配方便上下的车辆,并且可以获得实时的电话支持,解决老年人在出行过程中可能遇到的问题。

🤝Lyft与多个倡导团体和社区组织合作,如Foundation for Social Connection Action Network、AltaMed等,共同为老年用户提供更优质的出行服务,并提供折扣乘车。

💳家庭成员和护理人员可以将老年用户的Lyft Silver账户连接到家庭账户,并通过Lyft Cash钱包支付车费,或者使用Lyft Concierge为他们预约车辆,方便老年人出行。

Lyft is launching a new app experience for older riders, intended to support senior independence.

Called Lyft Silver, the new update redesigns the app into a simplified, heavily-supported ride experience featuring enlarged text and simplified ride options, with just single "request ride" and "schedule a ride" buttons. Lyft Silver users will also be paired with easier-to-enter cars and will have access to live phone support.

According to research conducted by Lyft, 71 percent of older adults reported "low" levels of tech savviness, and are more likely to cancel or "no show" a requested ride than younger users. "They may fear making permanent mistakes or be quick to abandon experiences that feel overwhelming. Some worry about running into problems when using apps on their own, feeling anxious about getting stuck. Lyft Silver can play a vital role in changing that," the company explained. "By focusing on the needs of older adults, we aim to provide a transportation option that empowers independence and enhances their daily lives."

Credit: Lyft

To activate Lyft Silver, riders can open the app, tap 'You' in the bottom right corner, and choose 'Lyft Silver' from the main menu. Riders can also be gifted a Lyft Silver account.

The experience was designed with input from advocacy groups like the Foundation for Social Connection Action Network, which works to address social isolation and loneliness, as well as local partners such as AltaMed, Urban League, NOAH, SAGE, and Self Help for the Elderly. The company says it is collaborating with community organizations to offer discounted rides to older rides, too.

Family and caregivers can also connect their loved ones' Lyft Silver accounts to a family account and use a Lyft Cash wallet to ensure their rides are paid for, or link it with Lyft Concierge, a courtesy ride program that allows businesses, health care providers, and caregivers the ability to schedule rides for others.

Credit: Lyft

Early access to the feature rolls out today (May 1) to a small number of cities, including Atlanta, Boston, Los Angeles, Miami, Phoenix, San Francisco, Tampa Bay, Washington, D.C., and select areas of New Jersey. 

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Lyft Silver 老年出行 应用简化 适老化设计
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