最新研究表明，创作者已成为数字经济中增长最快的职业群体。四年内，创作者岗位增长了7.5倍，从2020年的20万个增长到2024年的150万个，占互联网全职工作的十分之一。创作者通过提供高质量、引人入胜的内容来传递知识、创造力或娱乐价值。这一显著增长源于广告预算向数字平台转移、数字内容创作和分发的便利性以及创作者经济的日益专业化。数字经济持续增长，是美国GDP增长的主要驱动力。

📈创作者岗位激增：创作者已成为数字经济中增长最快的职业群体，四年内增长了7.5倍，从2020年的20万个增长到2024年的150万个。

💡创作者的定义：创作者是指那些创作原创内容的人，他们通常以特定的技能、热情或专业知识为核心，通过持续提供高质量、引人入胜的内容来传递知识、创造力或娱乐价值。

💰增长的关键因素：创作者经济的显著增长源于三个关键因素：广告预算向数字平台、流媒体服务和在线出版商的转移；数字内容创作和分发的便利性；以及创作者经济的日益专业化。

🌐数字经济的驱动力：数字经济持续增长，是美国GDP增长的主要驱动力，价值高达4.9万亿美元。

🤳更多人想成为网红：调查显示，57%的年轻人和41%的成年人希望成为网红，反映了创作者经济的吸引力。

If you want to be a creator, I have great news for you: There are plenty of jobs.

Creators are now the fastest-growing job segment within the digital economy. According to a new study from by the Interactive Advertising Bureau and written in conjunction with Harvard Business School professor emeritus John Deighton (and first reported by Axios), creator jobs grew 7.5 times in four years. Total job opportunities for creators grew from 200,000 in 2020 to 1.5 million in 2024. Creators now make up one out of every ten full-time, internet-dependent jobs.

How does the IAB define a creator? "Someone who produces original content, often with a specific skill, passion, or expertise at the core. Their value comes from what they show — whether it’s knowledge, creativity, or entertainment. Their audience follows them because they consistently deliver engaging, high-quality content that provides intrinsic value."

The report also states: "This remarkable growth stems from three key factors: 1) the shift of ad budgets to digital platforms, streaming services, and online publishers, 2) the ease of creating and distributing digital content, and 3) the rise of a more professionalized creator economy," the report states."

And the digital economy isn't showing signs of slowing down, according to the report. In fact, the IAB claims it's the fastest-growing and leading driver of U.S. GDP growth, valued at $4.9 trillion.

Leora Kornfeld, principal research consultant and co-author of the study, told Axios that this is at least in part due to more consumer choice enabled by the internet and social media.

This comes as more and more people want to become influencers. According to a 2023 Morning Consult survey, 57 percent of young people want to be influencers. The same survey found that even 41 percent of adults would choose influencing, too.