Poker Face’s Natasha Lyonne has a new project in the works that seemed poised to become a case study in the debate about how and whether Hollywood should be using generative AI.
Lyonne is teaming up with technologist and virtual reality pioneer Jaron Lanier to produce a new sci-fi film that will feature elements generated by AI models. Titled Uncanny Valley, the feature will tell the story — which Lyonne co-wrote with The OA’s Brit Marling — of a teenage girl whose life is turned upside down by a popular virtual reality game. In addition to directing, Lyonne will star in the film alongside Marling. The film’s more fantastical visuals are being developed by Asteria, a new AI-focused production company Lyonne co-founded with her partner, director / producer Bryn Mooser (Body Team 12, Lifeboat).
In a statement about Uncanney Valley, Lyonne said that collaborating with Marling and Lanier was an “endlessly inspiring” experience, and likened the film to a Wachowski project.
“Imagine if Dianne Wiest and Diane Keaton, at their loquacious best, decided to take a journey through The Matrix for sport, only to find themselves holding up an architectural blueprint, and you’ll have a sense of the adventure we’ve been on,” Lyonne said. “Coming together as a trio in cahoots with the astounding imagineers at Asteria, to worldbuild this film at scale, has been a synergistic dream come true.”
Asteria is trying to differentiate itself from other AI entertainment outfits by emphasizing its use of Marey, an AI model created by generative text-to-video startup Moonvalley. Moonvalley markets Marey as of the first truly “clean” AI models due to it being trained entirely on licensed material whose original creators were properly compensated. Uncanny Valley does not yet have a production timeline, and there’s no word on whether Asteria intends to debut the film theatrically or on a streaming service. But news of the project’s existence comes at a time when it has become increasingly clear that Hollywood is open to the idea of working with AI companies, and incorporating the technology into their production workflows despite concerns about its exploitative potential.
Last month, more than 400 artists signed an open letter slamming OpenAI and Google for insisting that they should be allowed to train their models on copyrighted material as “a matter of national security.” And in 2023, the threat of AI being used to create digital replicas of / replace living actors was one of the contributing factors that ultimately led to an industry-wide strike.
Because Marey is purportedly trained on footage that Moonvalley compensated the original creators for, Uncanny Valley could sidestep some of the issues posed by other types of AI. But what’s not at all clear is whether this kind of workflow might produce a movie people actually want to see, and if the project has any real legs beyond making for a solid bit of tech hype.
