Society's Backend 04月29日 22:44
Creative AI Gaining Momentum is More Important Than You Think (ML for SWEs 8)
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本文探讨了人工智能(AI)在软件工程师领域中的应用,特别关注AI在设计和创意领域的进展与挑战。文章重点介绍了Google的Music AI Sandbox和Canva的新AI功能,强调了AI在增强人类工作中的作用,而非完全替代。文章分析了AI技术推广面临的挑战,并指出专业创意人员在推动AI价值实现中的关键作用。此外,文章还推荐了一些机器学习相关的深度文章和资源,为读者提供了更全面的视角。

💡 Google推出了Music AI Sandbox,Canva也整合了新的AI功能,这些工具旨在增强人类在设计和创作中的能力,而非完全替代。

🤔 AI技术推广面临挑战,尤其是在专业领域。许多AI工具未能充分展现其价值,导致专业人士对其持保留态度。

👨‍🎨 专业创意人员对于AI的反馈至关重要。他们能够提供有价值的反馈,并探索AI在工作流程中的实际价值,从而推动AI的广泛应用。

🚀 成功的AI工具应侧重于人类与AI的协作,而不是取代人类。这类工具更有可能吸引专业人士,从而加速AI技术的普及和发展。

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If you missed last week’s article, make sure to check it out here:

Creative AI Gaining a Foothold is Important

Just this past week, Google expanded its sign-ups for Music AI Sandbox (you can now join the waitlist), a music editing/creation platform powered by AI. This comes about a year after their release of Google Vids, a similar tool for video.

Just a few weeks ago, Canva integrated a bunch of new AI features into its digital design platform with the goal of improving human-AI collaboration in the design space. I don’t think most people realize just how important this is.

All three of these tools aren’t meant to entirely replace humans—they’re meant to augment the work they do. Both Google and Canva are in unique positions for widespread adoption of their tools: Google because of the sheer number of people already using their workplace suite, and Canva because they’ve been at the forefront of making digital design more accessible, which is something AI should be very good at.

But we haven’t seen this value come through very much. Sure, there are plenty of use cases for generative AI that are helpful and frequently utilized (think coding, virtual assistants, etc.), but there are many more where the output is seen as more of a gimmick than a valuable tool.

Tech adoption is hard. One of the core problems in the field of technology is: How do we get consumers to adopt a new technology? The solution is more complex than just making it better than the current options. There’s always a cost of onboarding and a learning curve that prohibits movement. But this process starts with the new technology showing value.

This is where generative AI struggles. We see adoption for the common person to use image, video, and music generation for menial tasks. We don’t see a lot of adoption in professional work. These are the people that would likely benefit most from using AI in their workflow, but instead, they’re the group that is most vehemently against it.1

Creative professionals are the most important people to onboard to prove value. Professionals give high-value feedback and can truly explore the value AI brings to a rigorous workflow. They can definitively prove the value of AI going forward and boost the rate of adoption for other AI tools in the future.

The tools I mentioned above (and their many competitors) that create human-AI collaboration instead of human replacement with AI are the tools that will draw in this professional crowd in the way we need them to.

But these are my thoughts and maybe I’m wrong. Let me know what you think! I’m especially curious if you or someone close to you works in a creative role to know what they think of AI.

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Always be (machine) learning,

Logan

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1

This is understandable, as most AI tools promise to entirely replace creative individuals. I wouldn’t be a fan of a tool promising to take my job either, especially when it implicitly undervalues the value I bring to the table. Most AI art tools I’ve seen are about “getting the job done quickly” instead of creating human connection and something meaningful.

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