This is your last chance to put your brand at the center of the AI conversation during TechCrunch Sessions: AI Week — with applications to host a Side Event closing tonight at 11:59 p.m. PT.

From June 1-7, TechCrunch is curating a dynamic weeklong series of Side Events leading up to and following the main event — TC Sessions: AI, taking place June 5 at UC Berkeley’s Zellerbach Hall. These are the gatherings where off-stage magic happens — and you still have a chance to lead one.

Whether it’s a roundtable, workshop, happy hour, or meetup, your Side Event can connect with over 1,000 AI investors, builders, and thought leaders — from the event and the broader Berkeley tech scene — on your terms, in your voice, and on your turf.

• Position your brand in front of the AI community.
• Shape high-value conversations beyond the main stage.
• Spark new partnerships, deals, and ideas in a more personal setting.
• Get promotional support from TechCrunch and visibility on the website, event page, and event app.

Side Event perks include:

• A custom discount code for your network.
• Promotion on the TechCrunch Sessions: AI agenda, website, mobile app, and attendee emails.
• Listing in TechCrunch Sessions: AI articles.
• The opportunity to stand out during one of the most exciting weeks in AI.

There’s no fee to apply or host your Side Event. You’re in charge — from logistics and costs to promotion and everything in between. That said, we do have a few guidelines:

• Events must run between June 1 and 7.
• Anything on June 5 must start after 5:00 p.m. PT.
• All attendees must be 18+ (or 21+ if serving drinks).
• Events must be in or around Berkeley.

Side Events are a standout way to connect with the AI community and boost your brand visibility. Apply for free and make your mark at TechCrunch Sessions: AI — the deadline is tonight at 11:59 p.m. PT.