文章探讨了如何利用AI生成广告图，以提升品牌推广效果。文章从Ghibli风格图像的流行谈起，强调了精准Prompt的重要性，并介绍了不同广告类型的Prompt结构，如社交媒体、产品发布、季节性活动和故事性广告。此外，文章还推荐了MidJourney、DALL-E 3、Ideogram和Weam AI等AI工具，并强调了测试不同主题、角度，以及实验品牌和创建平台特定广告的重要性，为品牌提供了利用AI进行高效广告创作的实用指南。

✨ 广告图的成功源于精心设计的Prompt。文章强调了Prompt的精确性，并以Ghibli风格图像的流行作为案例，说明了特定指令对于生成独特广告图的重要性。

📢 针对不同广告类型，文章提供了定制化的Prompt结构。例如，社交媒体广告注重吸引力，产品发布强调创新点，季节性活动融入时令元素，故事性广告则侧重叙事性。每种结构都包含关键要素，以确保广告的有效性。

💡 文章推荐了多个AI图像生成工具，并分析了它们的特点。MidJourney擅长艺术风格，DALL-E 3专注于产品展示，Ideogram注重细节和文本渲染，Weam AI则侧重于广告策略的协作。这些工具各有侧重，适用于不同需求。

✅ 利用AI生成广告图，可以测试不同的主题和角度。通过生成和比较多种视觉方案，品牌可以快速找到最能吸引受众的创意方向。同时，AI也降低了实验品牌和创建平台特定广告的成本。

Are you wondering how to write a prompt to leverage AI’s image generation capabilities for your brand work? One day, the internet exploded with Ghibli-inspired images. Launched by ChatGPT, it helped users personalize their images into a Ghibli style. People called it Ghiblifying. On one hand, it allowed the company to gain new users, and on the other hand, users understood that personal branding can be fun.

More people started embracing AI, and it even reached to advertising world. Promotional campaigns started adopting the anime aesthetics, and people were in awe. These whimsical, animated-style images created by AI tools captured the imagination of users worldwide, demonstrating the technology’s ability to mimic even distinctive artistic styles.

How to Create the Perfect Prompt for Your Image Ad

A unique ad image always needs a perfectly crafted prompt. Just look at the Ghibli and action figure trends. Someone must understand how to write a prompt to generate something unique. The same goes for promotional campaigns. You need to be specific, not to intricate details but to the overall idea.

An effective prompt structure perfectly captures your brand essence.A perfect image prompt knows the difference between generic and captivating eccentricity.An image generation tool satisfies your detailed instructions, even if you have used layman’s terms.

Image Generation Prompt Hacks with Variables

Instructions for Different Advertising Categories based on their requirements for my product appeal.

Social Media Campaigns

For social media-focused prompts, prioritize attention-grabbing elements while planning for text overlay:

Create a vibrant image of [product] against a [simple/contrasting] background with [specific composition] that leaves space in the [position] for text overlay. Include [eye-catching element] that stops scrolling. The image should convey [emotion/tone] with [visual style] that's immediately identifiable in a crowded feed. Optimize for [square/vertical] format suitable for [specific platform].

Prompt Example:

Create a vibrant image of a fitness smartwatch against a gradient blue background with the watch positioned slightly left of center, leaving space on the right third for text overlay. Include a subtle motion blur effect around the watch that stops scrolling. The image should convey energetic motivation with a clean, modern visual style that's immediately identifiable in a crowded feed. Optimize for vertical format suitable for Instagram Stories.

Product Launches

For product launch visuals, emphasize innovation and key features with a focus on the new offering:

Generate a [lighting style] image showcasing [new product] with emphasis on its [key feature/innovation]. Position the product against [background that enhances product significance] with [dramatic/technical] lighting to highlight [specific unique attribute]. Include subtle visual cues suggesting [benefit/use case] while maintaining a sense of [premium/cutting-edge/revolutionary] introduction. Style should be [visual approach] with [technical specifications].

Prompt Example:

Generate a dramatic spotlight image showcasing our new electric kettle with emphasis on its temperature control panel. Position the product against a minimalist kitchen countertop with directional lighting to highlight the brushed copper finish. Include subtle steam visual cues suggesting speed and efficiency while maintaining a sense of premium introduction. Style should be product-focused commercial photography with sharp detail and slight environmental context.

Seasonal Campaigns

For seasonal promotions, incorporate timely elements that create immediate contextual relevance:

Create a [season]-themed image featuring [product] surrounded by [seasonal elements/indicators]. Use a color palette of [seasonal colors] that complement the product while clearly establishing [time of year/holiday]. The [atmosphere/lighting] should evoke [seasonal mood/sentiment] while positioning the product as [seasonal role/benefit]. Include [specific seasonal detail] to enhance authenticity.

Prompt Example:

Create a winter-themed image featuring leather gloves surrounded by pine branches dusted with snow. Use a color palette of deep greens, rich browns, and crisp whites that complement the product while clearly establishing the holiday season. The warm, golden lighting should evoke cozy comfort while positioning the product as the perfect gift. Include a subtle hint of cinnamon sticks and star anise to enhance the festive authenticity.

Storytelling Ads

For narrative-driven advertising, create scenes that suggest a broader story:

Generate an image showing [character/person type] in the process of [meaningful action] with [product] in a [specific setting]. The scene should capture the moment of [emotional beat/narrative moment] that suggests [broader story]. Use [visual cues] to establish [context/backstory] and [color/lighting approach] to enhance the emotional impact. The composition should guide the viewer to understand [key message] without explicit text.

Prompt Example:

Generate an image showing an elderly craftsman in the process of teaching his granddaughter woodworking with our premium tools in a sunlit workshop. The scene should capture the moment of shared accomplishment that suggests the passing down of tradition. Use sawdust catching the light and weathered hands guiding small ones to establish years of experience and connection. Use warm golden hour lighting with rich wood tones to enhance the emotional impact. The composition should guide the viewer to understand heritage quality without explicit text.

These prompt structures can be adapted to specific products, brand guidelines, and campaign objectives while maintaining the core elements that make each advertising category effective.

My Top 3 AI Tools for Image Ad Creation

MidJourney: The Artistic Visionary

MidJourney has established itself as the premier tool for creating visually stunning promotional imagery with:

Distinctive artistic styles ranging from hyperrealistic to fantasticalExceptional ability to create mood and atmosphere in brand storytellingUnique aesthetic quality that makes ads stand out in crowded feedsStrong light and composition handling for eye-catching visuals

Perfect for: Lifestyle brands, emotion-driven campaigns, and any promotion requiring visual distinctiveness and artistic flair.

DALL-E 3: The Product Showcase Specialist

DALL-E 3 excels at creating clean, product-focused promotional imagery with:

Precise product visualization with accurate details and featuresSuperior text rendering for packaging and promotional copyContextual intelligence for placing products in relevant environmentsConsistent lighting and perspective control for professional results

Ideal for: E-commerce product listings, catalog imagery, and promotional materials where product clarity is paramount.

Ideogram: The Detail-Oriented Visualizer

Ideogram stands out for its exceptional precision and stylistic versatility in promotional imagery:

Remarkable text rendering capabilities for typography-heavy promotionsFine-grained control over artistic styles and visual treatmentsConsistent brand element reproduction across multiple generationsAbility to create cohesive visual series with stylistic continuity

Perfect for: Brand campaigns requiring typographic excellence, detailed brand element integration, and consistent visual language across multiple promotional assets.

Weam AI: The Collaborative Ad Strategy Hub

Weam AI transforms how creative teams approach promotional content from the ground up. Unlike pure image generators, Weam AI excels as a collaborative workspace where marketing teams can:

Develop comprehensive ad strategies using customizable AI agents with specific roles (copywriter, strategist, designer)Create detailed creative briefs through layered system prompts that maintain brand voiceEnable real-time collaboration between team members with role-based contributionsStreamline the ideation-to-execution pipeline with structured workflows

What sets Weam AI apart is its focus on the strategic and collaborative aspects of ad creation. Teams can collectively refine concepts, messaging, and positioning before moving to visual execution with specialized image generation tools. This collaborative foundation ensures that when paired with dedicated image generators, the visual outputs align perfectly with strategic objectives.

What You Can Do With AI Image Ad Generators

AI image ad generators are transforming the way creatives and marketers approach visual content. Here’s how you can make the most of their capabilities:

Test Different Themes and Angles

Not sure which creative direction will best engage your audience? AI allows you to generate and compare a variety of visual approaches quickly.

Try multiple ad variations with different visual styles and messagesA/B test angles like emotional appeal, humor, minimalism, or bold graphicsUse insights from real-time feedback to inform future campaigns

Experiment with Branding Without the Cost

Traditional branding efforts often require big budgets and time-intensive design cycles. AI makes it easy (and affordable) to play with different brand identities.

Instantly see how your logo, colors, or fonts look in different stylesEvaluate hypothetical rebrands without investing in redesignsAdapt branding for specific campaigns or audiences with ease

Create Platform-Specific Ads in Seconds

Need designs optimized for different ad channels? AI tools can generate visuals that are tailored to varying sizes, formats, and placements in real-time.

Generate perfectly sized ads for social platforms, print, or displayMaintain brand consistency while adapting content for each platformSpeed up approval cycles and campaign launches

Stay Ahead of Creative Trends

AI tools can analyze design trends and generate visuals that align with current creative directions, keeping your ads modern and relevant.

Access suggestions based on trending visual aestheticsRefresh your campaigns regularly without major creative overhaulsLook like an industry leader with cutting-edge design choices

Prompt it Up!

In image advertising, Gen AI has transformed what’s possible for businesses of all sizes. By eliminating expensive design resources and production timelines, AI tools enable marketers to create professional-quality visuals with unprecedented speed and flexibility. The key to unlocking this potential lies in mastering prompt engineering—the art of effectively communicating your creative vision to AI systems through well-structured instructions.

With tools like Weam AI making sophisticated design accessible to non-designers, there’s never been a better time to experiment with AI-generated advertising. By starting simple and refining your approach, you’ll discover how the right prompts can produce customized, brand-aligned visuals that capture audience attention across digital platforms. The businesses that embrace this technology today will gain a significant edge in tomorrow’s visual marketing landscape

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