Capsule is upgrading its AI-powered video editing assistant for marketing, sales, and media teams following the close of a $12 million round of Series A funding, the company announced on Wednesday.

The upgraded editor will include new features like AI suggestions and support for real-time collaboration.

The new version of its studio software will feature an AI-powered co-producer that provides suggestions designed to help brands elevate their storytelling capabilities.

“[It’ll be] more of an interactive experience where the AI is suggesting things to you based on what it thinks is going to make your video easier to understand and have better performance,” Capsule co-founder and CEO Champ Bennett told TechCrunch. “The goal is to help people who don’t have professional expertise to tell a good video story.”

The new co-producer allows users to input prompts, such as “Create a sizzle reel from our latest event.”

The AI agent then recommends everything from footage in the brand’s media library to the sequence of clips, as well as suggestions for where to add titles and graphics. This will assist users across the video production process, the company says.

Another tool Capsule plans to add is real-time collaborative editing, making it easy for colleagues to work together.

For instance, one person could focus on the beginning of the video while someone else tackles the ending. This joins the company’s existing commenting feature that allows teams to chat and leave notes at various points in the video.

Capsule first launched to the public in October 2024 after a beta period in 2023. Since then, it has gained the attention of notable companies, including HubSpot, Instacart, and Ramp.

Its AI studio offers various useful features for teams looking to reduce editing time and speed up post-production. This includes automatic video transcription, summarization of intros to create title cards with brand-aligned graphics, image generation, text animations, and more.

Capsule offers both a free version and a paid subscription for enterprises. 

“As far as the adoption goes, it’s going incredibly well. For example, about a third of our revenue last year was from expansion,” Bennett said.

Investors are also taking notice. The Series A round was led by Innovation Endeavors, with participation from HubSpot Ventures and several angels, such as Frame.io founder Emery Wells, former Twilio executive François Dufour, Ramp co-founder Karim Atiyeh, Instacart’s chief marketing officer Laura Jones, and others. 

Existing backers include Bloomberg Beta, Human Ventures, and Swift Ventures. To date, the company has raised a total of $19.75 million.

With this new funding, Capsule plans to hire more product designers, visual designers, and AI engineers and expand its sales team.