LAS VEGAS — Partners with the Content Delivery & Security Association (CDSA) took to the Las Vegas Convention Center floor during the NAB Show on April 6 for a private tour with some of the organization’s membership.
The tour — organized by CDSA’s AI Working Group Chairs — was intended to bring content creators, holders, owners, and distributors directly to CDSA member booths on the show floor, where the focus is on practical implementations of AI across enterprise products and creator workflows.
“AI has become a thing. Who knew?” quipped John Canning, director of developer relations for creators at AMD, to kick the tour off. “How do we make sure we use AI to power the enterprise with it constantly changing?”
Members of the Google Cloud team shared with those on the tour how Warner Bros. Discovery partnered with them to deploy an AI-powered captioning solution that utilizes Google Cloud’s Vertex AI platform.
Used initially only for unscripted programming the captioning solution is significantly reducing production time and costs without sacrificing the quality of captioning.
“AI is the most transformative force for this business in our time,” said Ranjit Raju, head of AI strategy for media and entertainment at Google Cloud. “Google isn’t just participating, it’s fundamentally changing it.”
Over at the Vimeo booth, Joe Safken, sales director for the video platform, pointed to gains the company has made with its AI translation feature. The tool gives enterprise users the ability to translate audio and captions into dozens of languages in minutes, reaching global markets making videos more accessible.
“As we continue to grow and evolve with AI, we’ll be able to record the written word with the tool, and even determine tone of voice,” Safken said.
Over at video intelligence platform company TwelveLabs, Maninder Saini, head of growth for the company, said his company’s technology can analyze and search through videos for most anything you can think of.
The company’s Pegasus 1.2 multimodal video language model generates text descriptions about a video via analysis of both visual and audio elements.
It enables the production of summaries, highlights, titles, detailed reports and more based on prompts.
Saini said customers are seeing up to a 98 percent reduction in the time it takes for a first cut, calling it “a big unlock.”
Forensic watermarking firm Steg.AI is tackling both leaks and deepfakes with its technologies. Company founder and CEO Eric Wengrowski showed how an invisible watermark of a piece of content can be traced quickly and easily back to who shared it, a huge boon for companies looking to protect their intellectual property.
“Everybody loses money with leaks,” he said. “Leaks result in a huge amount of lost revenue, and it strains relationships.”
Steg.AI CTO Joe Degol showed off the company’s tech answer to deepfakes, with side-by-side videos. One distorted the false, AI-generated video, making the subject look nothing like the original actor. “It’s a pretty compelling result,” he said.
Dimitri Konovalov, chief business development officer for AI dubbing company Dubformer, showed tour attendees real-world examples where companies with a limited budget made use of Dubformer’s AI dubbing as a service to expand their reach into new territories.
The technology has become so advanced, it can provide more emotional range, he said.
