TechCrunch News 04月15日 03:23
Chinese marketplace DHgate becomes a top US app as trade war intensifies
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

随着特朗普政府对华关税的提高,TikTok上关于全球奢侈品供应链的讨论引发热潮,推动中国跨境电商平台DHgate在美国App Store排名飙升。许多中国制造商通过TikTok视频揭示,许多消费者认为产自欧洲的奢侈品,实际上源自中国工厂。这一趋势导致DHgate的下载量激增,用户纷纷涌向该平台,希望直接从中国制造商处购买商品。这些视频揭示了奢侈品的高利润,强调了美国对中国商品的依赖,并引发了人们对全球供应链运作方式的重新思考。

📈 TikTok上与特朗普贸易战相关的视频走红,推动DHgate在美国App Store的排名迅速上升,从4月11日的第352名跃升至4月14日的第3名。

🛍️ 视频内容主要揭示了全球奢侈品供应链的运作方式,许多被认为是欧洲制造的商品实际上产自中国工厂,从而引发了消费者对奢侈品定价的质疑。

💡 DHgate等平台为消费者提供了直接从中国制造商购买商品的机会,尽管这些交易仍受关税影响,但引发了人们对全球供应链和美国对华依赖性的思考。

The Trump trade war has gone viral on TikTok, pushing a Chinese e-commerce app, DHgate, to the top of the Apple App Store in the U.S.

After Trump increased U.S. tariffs on Chinese imports by 145%, numerous Chinese suppliers and manufacturers began making TikTok videos explaining to consumers how the global luxury goods market actually works. The clothing, handbags, and other accessories that many people assumed were made in Europe originate from factories in China, these videos explained.

As a result of the trend, the Chinese wholesale marketplace app DHgate surged to become the No. 3 top free iPhone app in the U.S. Apple App Store as of Monday morning.

For comparison, the app was ranked No. 352 in the top non-game free iPhone apps category in the U.S. as of Friday, April 11, before jumping to No. 6 on Sunday and No. 3 on Monday, according to data from app intelligence provider Appfigures. On Monday, DHgate also climbed to No. 3 on the Top Overall chart for free iPhone apps, including games.

The firm tells TechCrunch that on Saturday, April 12, the DHgate app was downloaded 35,400 times across the App Store and Google Play, a 56% increase from its 30-day average. The U.S. accounted for 17,300 of those installs, a jump of 98% over the 30-day average.

On Sunday, April 13, those installs increased to 117,500 on iOS, up 732% from the 30-day average. The U.S. accounted for 65,100 of those downloads, up 940%. (Android download data for Sunday isn’t available yet.)

Image Credits:Appfigures

DHgate is a cross-border e-commerce company, connecting both businesses and consumers to suppliers and manufacturers in China and other markets. Today, it offers an inventory of over 30 million products across categories like electronics, home and toys, shoes and apparel, jewelry, health and beauty, and more, states its website.

The demand for the app grew out of the above-mentioned online viral trend where Chinese manufacturers began revealing their secrets to the American public. Following this trend, creators began telling their viewers that the DHgate app is a source for buying luxury goods before a brand has added its label to the product.

In one popular TikTok video, a Chinese manufacturer claims that the majority of the world’s luxury bags are made in China, but the bags are then sent to the brands’ factories in Europe, where the label is added and the bag is repackaged. That way, the bags appear as though they’re “made in Italy” or “made in France,” the video’s creator claims.

In another video, that same creator, @senbags2, says that a $38,000 Birkin bag is made for just around $1,400, and that consumers are just paying for the logo and fancy packaging. (The creator’s TikTok account has since been taken down, but numerous stitches and reuploads remain.)

Videos from other Chinese creators focused on luxury categories like clothing and jewelry. Brands like Hermes, Gucci, Louis Vuitton, Chanel, and others were mentioned in the videos, as were mid-range brands like Lululemon, Tommy Hilfiger, Lacoste, and Hugo Boss.

The point of the videos is to stress that the U.S. is more dependent on China than it may realize, as even brands U.S. consumers thought were high-end European products are being manufactured in the country. It’s not all fast fashion and cheap electronics like those found on Shein or TikTok Shop.

This is not news to anyone who understands the global supply chain, but the videos have prompted TikTok users to seek out a way to buy directly from goods manufacturers in China, leading them to DHgate and other apps that connect to the Chinese market. A similar app, Taobao, became the No. 10 overall free iPhone app on Monday.

In reality, it can be difficult for consumers to tell which factories are the originals contracted by the luxury brands and which are just making copies, also known as dupes. However, online communities like r/DHgate on Reddit can sometimes offer help on that front.

ScreenshotImage Credits:DHgate on the App Store

Using DHgate is not really a solution for avoiding Trump’s tariffs, as any Chinese imports to the U.S. would still be impacted by tariffs outside of some exceptions in electronics — for now. But as one TikTok commenter pointed out, these trends are the result of the U.S. claiming to hold all the cards in the trade war, leading China to respond, “We make all the cards.”

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

DHgate TikTok 贸易战 奢侈品 供应链
相关文章