President Donald Trump's tariff policies have only just gone into effect, and we're already seeing price hikes across consumer tech.
President Trump has imposed a huge tariff rate of 145 percent on China (where many tech products are manufactured), as well as smaller global tariffs on most other countries on the planet. That means importing goods to the United States is now much more expensive than it was two weeks ago. Several companies across multiple product categories, from laptops to GPUs and TVs, have announced higher-than-normal prices as a result.
Without wasting any more time, here are the confirmed tariff price increases in the tech world so far.
Asus laptops
Taiwanese tech giant Asus announced price hikes on several of its Zenbook and Vivobook laptops back in March, before Trump's "Liberation Day" shenanigans set most of these other price hikes in motion. So far, these price increases aren't massive, per se; they range between 5 and 10 percent for each affected laptop. For instance, the Zenbook A14 went from $1,099 to $1,199.
Asus told Mashable at the time that more Asus products could receive tariff-related price increases as the situation evolves. Since the tariffs on China are now substantially larger than they were in late March, don't be surprised if some prices go up even further.
Dame
Sexual wellness brand Dame is calling out President Trump directly with its price increases. In an Instagram post, the company announced that it will be adding a $5 "Trump Tariff Surcharge" on all of its products made in China. "Yes, that’s a “Trump Tariff Surcharge” in your cart. We’re sorry, really. But a 54% tariff on goods made in China is hitting us hard. So we’ve made the tough call to adjust prices," the Instagram caption reads. Dame also added artwork of the president's signature hairstyle to its shopping cart.
Framework laptops
Framework may not be as big of a name as Sony or Asus, but tech enthusiasts should know it as the maker of uniquely easy-to-repair laptops. They're designed to be taken apart, even by the hands of a casual user, with intuitive repair/replacement instructions baked into the machines themselves.
On Wednesday, Framework announced a flat 10 percent increase on laptop prices... and then Trump instituted a 90-day pause on all non-China tariffs. Since Framework manufactures its devices in Taiwan, prices were then reduced back to their normal states. However, Framework indicated in a company blog post that some components like bezels and expansion cards are made in China, so there will be price increases on those.
GPUs
Rather than going company-by-company, it's easiest to just say that graphics cards for PCs could see blanket price increases across the board, according to our friends at PCMag.
Since they're largely made in China, the 145 percent tariff on that country could hit the GPU import market very hard. One online retailer, Newegg, hiked prices on certain Nvidia GPUs by as much as $400 because of the Trump tariffs. While this will be an inconvenience (to put it lightly) for anyone building a custom PC, these kinds of GPUs are also necessary for the development of generative AI on an enterprise level. This will affect both consumers and businesses, in other words.
Anker products
Anker, a Chinese company that makes a lot of different electronics, including phone cases, charging cables, and portable chargers, has instituted a tariff price hike on many of its products on Amazon. So far, 127 different Anker products have been affected, with average price increases of 18 percent.
Since Anker's portable power banks are generally of pretty high quality and (until now) fairly affordable, this one hurts. Now might be the time to get a smartphone with a longer-lasting battery...if you can, at least, until tariffs affect those, too.
Sony TVs
This is a bit of an odd one in that the company hasn't confirmed that tariffs are responsible for the price increase, but it sure seems that way.
To be more specific, The Verge found that some of Sony's new Bravia OLED TV models have had around $500 tacked onto their U.S. prices, compared to a currency conversion of the Canadian prices. To be clear, even before tariff increases, these TVs weren't cheap. The 65-inch Bravia 8 II TV costs $3,999 in the United States; at Canadian outlets, the price converts to about $3,500 in U.S. dollars. It's hard to imagine Sony plopping $500 onto the price of a TV in the U.S. for any reason other than increased import costs.
Foreo
Foreo is a Swedish beauty company that makes a popular line of facial massagers and brushes. We've seen multiple reports that Foreo plans to increase its prices by 20 to 30 percent beginning April 22. At this time, we haven't been able to independently confirm this increase, and we've reached out to Foreo for comment. We'll update this story if we learn anything new.
Jolie
Jolie, the maker of a filtered showerhead, is one of the first companies to confirm the addition of a line item for tariffs during the customer checkout process. First reported by The Information, the DTC brand will soon add a "Trump liberation tariff" surcharge to its bills.
In a statement posted to LinkedIn, Jolie Skin Co. CEO Ryan Babenzien said, "We think transparency is the way to go here and I am giving Trump full credit for his decision to add this Tariff to all US consumers."
We'll be updating this post as new tariff price changes are confirmed.
Keep checking Mashable for our latest tariff news and explainers, from delayed Nintendo Switch 2 preorders to reports of iPhone 16 panic buying.
UPDATE: Apr. 11, 2025, 5:06 p.m. EDT This post has been updated with information about the sexual wellness company Dame.
