FROM $899.99: Shop Samsung's latest art TVs. Explore The Frame Pro Neo QLED TV starting at $2,199.99 or The Frame QLED TV from $899.99.
Samsung is the innovator of art TVs. The Frame lineup combines the sleek aesthetics of a framed piece of art with the exceptional technology of Samsung's TVs. This year, Samsung debuted two new The Frame models, offering the most powerful processing yet to support AI features.
At CES 2025, we got a preview of Samsung's The Frame Pro and what takes it a step above the standard The Frame. But now that the 2025 models have arrived, here's everything to know about The Frame Pro and 2025 The Frame.
What to know about Samsung's The Frame Pro Neo QLED TV
New tech releases usually mean one thing these days: AI. Samsung's The Frame Pro is no different, delivering Samsung's Vision AI to the art TV lineup. But that's just one of the many features of Samsung's new TV.
What sets The Frame Pro TV apart from the rest of The Frame collection are two major differences. The Frame Pro is a Neo QLED TV, aka a fancy way of saying its powered by mini LEDs. In her coverage of the Pro's CES launch, Mashable's Leah Stodart explained what "Neo QLED" actually means: "Samsung's term of endearment for mini LED, which offer more precise lighting due to their ability to be individually controlled, and the fact that there are more of them (compared to larger LED bulbs)." TL;DR: These tiny bulbs provide a wider array of colors for deeper blacks and more vibrant hues.
The Frame Pro takes its aesthetics to a new level with its exclusive compatibility with the Wireless One Connect Box. The box offers wireless transmission to your TV to truly keep wires and cords out of frame, maintaining the illusion that The Frame is just a beautiful work of art.
Designed with Pantone's Artful Color Validation, The Frame Pro brings accurate displays in both TV and art mode. Plus, the anti-reflection with matte display minimizes glare whether you're admiring a work of art from the MoMA or bingeing The White Lotus. The Frame Pro is powered by the NQ4 AI Gen3 Processor and features a 144Hz refresh rate.
The Frame Pro comes in 65-, 75-, and 85-inch models and starts at $2,199.99.
What to know about Samsung's 2025 The Frame QLED TV
While they might not have Neo QLEDs or wireless transmission, the standard The Frame models remain great. Like The Frame Pro, the new 2025 Frame TVs deliver Artful Color Validation by Pantone, anti-reflection with a matte display, a motion and brightness sensor, and Samsung's Vision AI, which allows for in-entertainment features like click-to-search or live translate.
Plus, at the heart of the new Frame TV is the NQ4 AI Gen3 Processor and 144Hz refresh rate, which can also be found in The Frame Pro.
Unfortunately, the 2025 model isn't compatible with the Wireless One Connect Box like the Pro. However, it does ship with the standard One Connect Box, which connects all your inputs with a single cable.
The 2025 Frame TV comes in 43-, 50-, 55-, and 65-inch models and starts at $899.99.
