LAS VEGAS — With the central hall of the Las Vegas Convention Center being renovated, the south, north and west halls were more packed than usual at the annual NAB Show. Members of the Content Delivery & Security Association (CDSA) could be found in nearly every aisle.
Here’s what some of them brought to the show:
EPAM
EPAM used NAB to show off its new Europe-based Empathy Lab, an AI-native agency geared toward helping brands navigate changes in marketing, commerce, and more, using advanced technology solutions.
The Empathy Lab is comprised of creatives, technologists, data scientists, AI experts, and marketing strategists, all driven to help clients harness the power of AI, connected data and human creativity to build better connections with consumers. If brands can anticipate the needs of consumers, and pick up on emotional cues, they can design personalized interactions that turn empathy into growth.
“The role of today’s chief marketing officer (CMO) has expanded far beyond traditional marketing, requiring mastery of data, technology, customer experience and business strategy, with higher accountability for revenue and ROI,” said Elaina Shekhter, chief marketing and strategy officer for EPAM. “To help CMOs with this increasing complexity, we’re launching Empathy Lab — a digital agency with an AI-first foundation and top creative and technical talent — to empower senior marketing and digital leaders with personalized hybrid experiences that deepen customer engagement and deliver measurable growth results.”
Empathy Lab’s launch involves the rebranding of EPAM’s existing digital and marketing agency, Emakina, in Belgium and the Netherlands. A part of EPAM via the acquisition of Emakina Group in 2021, Emakina’s network of agencies has played a major role in driving the growth of EPAM’s Digital Engagement Practice, the company said.
Empathy Lab will offer CMOs and chief digital officers (CDOs) a suite of solutions, including:
- Total commerce: Building revenue and margin by creating the opportunity for customers to transact on their terms, making every interaction a potential shoppable moment.Intelligent products: Driving business growth by creating smart products and services that fill gaps in the market.Omni-modal experiences: Designing unique and personalized customer experiences at every point of contact, whether online, in-store or in virtual spaces.Generative loyalty: Growing customer lifetime value by pairing creativity with cutting-edge tech to offer personalized rewards and incentives at the right time.Next-gen marketing: Transforming fragmented marketing capabilities into responsive ecosystems that speak to each customer, even when reaching millions.
“We believe the industry has been headed in the wrong direction,” said Kevin Labick, SVP of digital engagement for EPAM. “The true power of AI isn’t simply the automation of tasks; it’s the elevation of human creativity and connection. Empathy Lab’s mission is to set brands and brand leaders free to create, listen and engage more deeply than ever before.”
Eluvio
With a view above the west hall of the LVCC, Eluvio spent NAB entertaining clients with its new Content Fabric Bangkok version release, enabling next-generation distribution and monetization.
The new Bangkok release offers real-time transport distribution for worldwide low latency live video D, along with dynamic generation of SRT and other outputs and direct-to-consumer low latency DASH/HLS.
Eluvio also showed off new multi-modal Eluvio AI Stack capabilities that comes with Eluvio Video Intelligence Editor (EVIE), offering comprehensive AI search, creation, editing and sharing of clips, highlights, and image curation and playout.
Eluvio Content Fabric Bangkok promises hyper-efficiency with 10x savings over content delivery network (CDN) and media clouds, content provenance and verification, and AI native personalization.
“The Eluvio Content Fabric Bangkok release is designed to provide the most powerful platform for distribution and monetization, on the top line and bottom line,” said Michelle Munson, CEO and co-founder of Eluvio. “It enables media companies to maximize their monetization potential on the top line through expanded global distribution, content sales, and personalization, and on bottom line through the extreme cost efficiency achieved by the Fabric’s novel architecture and advanced video features. For content owners who embrace their IP and its state-of-the-art capabilities and simplification, the opportunities to deepen audience relationships and expand revenue are game changing.”
Other key features of the new Bangkok release and Eluvio Application Suite include:
- Super scale low latency global live streaming to millions of Ffans with (<5 s) glass to glass latency, premium quality, encrypted with built in DRM, multi-audio, catch up DVR, and multi-view, at 10X less cost than traditional distribution.Ultra low latency global MPEG-TS/SRT/RTP distribution to affiliates to replace expensive satellite and dedicated fiber networking and delivers high frame rate live video feeds as transport stream with sub second delivery globally to thousands of receivers with SRT/MPEGTS/RTP output.Al-generated, personalized highlights, custom channels and compositions from live recorded parts, and edit the Al suggested candidates via the Eluvio AI Stack.Progressive live to VOD with zero copies using the Fabric’s novel content routing and zero copy architecture to process live video streams as progressive VOD just behind the live edge, for highlight generation, Al tagging, transcription, summarization, clipping and search.Eluvio Al Stack for inline multi-modal video, audio and image Al to describe, tag, transcribe, and summarize video and audio content in the Fabric (no file movement) with 10 built-in Al models and new domain-specific models for sports play-by-play description and player identification. Users can create and add fine-tuned and domain specific models in collaboration with the Eluvio AI team. Search via the Eluvio Al Vector Search using keyword, semantic, or music queries. The new generation is faster (returning in 5 seconds or less) and accurate, boasting 0.7 NDCG scores. The new Eluvio Video Intelligence Editor (“EVIE”) enables users to create and share clips and post to social media with no file copies, exports or egress.Host and distribute highlights and live/VOD linear channels with new SCTE-35 dynamic ad insertion, streaming support for 50+ D2C DRM and packaging combinations, and create archive content automatically with options to select the stored resolution, bit rate, and advanced audio combinations. New cloud storage option for Fabric parts allows infrequently used content parts to be searchable/preview-able but stored on least expensive tiers with seamless activation.Full stack, zero code OTT sites and built-in global monetization: Creator Studio Site Builder provides easy, no code config of OTT sites and selling options with advanced viewing features (multi-view, DVR, casting) on browsers, mobile, and connected TVs, including new Roku, Tizen Media Wallet, in addition to TVOS, Android, and Fire TV. Subscription, ad supported, and rewards monetization is enabled with global payment and checkout with global reach. VAST Ad Server integration provides frame-accurate dynamic insertion. On screen content verification proofs and provenance prove ownership and integrity.Advanced real-time and ishtorical QoS, audience and revenue analytics of streaming quality, latency, and metrics for all consumption and sales with detailed statistics per user and in aggregate.Advanced Built-in Rights Control delivers all global rights combinations including geographic windows and personalized access policies using a single content object with enhanced built-in Fabric authorization policies.
Fabric
Fabric spent its time in Vegas showcasing how its solutions are helping media companies enhance content value, optimize workflows, and scale effortlessly. And Fabric also used the show to tout its latest acquisition.
“As the media and entertainment landscape continues to evolve, Fabric is leading the way — redefining how companies manage data, optimize workflows, and scale their operations,” the company said in a statement. “Our vision is clear: to be the intelligence layer of the media supply chain, enabling our partners to operate faster, smarter, and more efficiently than ever before.”
Fabric’s suite of solutions is specifically designed to drive operational efficiency and business intelligence during all phases of the content lifecycle. Those solutions include:
- Studio+, which brings a re-architected, microservices-based platform that is scalable and fast. By leveraging a modern cloud infrastructure, Studio+ empowers media companies to automate workflows with precision, ensuring seamless integration across complex ecosystems. Arriving June 2025.Xytech for scheduling and resource management will soon be fully migrated to AWS, allowing for superior performance, reliability, and scalability. Coupled with the launch of Fabric’s new mobile app for casual users, this marks a major step forward in how productions, studios, and broadcasters coordinate their most critical resources — people, places, and assets.Origin, a comprehensive metadata and audience intelligence platform for entertainment. Tracking movies, TV, streaming, and sports data, Origin equips media companies with insights to drive engagement, discoverability, and monetization.
Fabric also used NAB to show off its latest acquisition, BB Media, a global data science and market research company. Fabric has integrated BB Media’s expertise in audience analytics and market intelligence to further enhance its ability to empower customers with the data they need to make informed, strategic decisions.
“This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers’ needs,” said Rob Delf, CEO of Fabric. “With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.”
Dubformer
Localization specialist Dubformer came into Las Vegas armed with a new round of seed funding, to the tune of $3.6 million, helping the company elevate its work in AI dubbing.
The funding enables Dubformer to advance its proprietary AI technologies and enhance emotional depth in voice performance, helping advance the company’s mission to make content accessible and enjoyable worldwide.
With the quality of AI-generated dubbed content often falling short of being convincingly realistic due to neutral tones associated with AI, Dubformer is aiming to change the game with its Emotion Transfer technology, which enhances dubbing by transferring emotions instead of cloning voices.
Emotion Transfer can generate fine-grained local aspects of speech — such as intonation, emotion, and pace — using source audio as a reference. Because languages have unique prosodic features, perfectly mimicking all speech nuances is impossible, the company said. This approach delivers dubbing that is significantly more natural and immersive.
“With Emotion Transfer, we also capture the acoustic characteristics — such as echoes and reverberations — enhancing the overall experience. Our focus is on creating full immersion, making sure the dubbing never feels out of place,” said Anton Dvorkovich, founder and CEO of Dubformer. “In a rapidly evolving AI dubbing landscape, Dubformer is committed to driving the industry forward by addressing its key challenges. Through capturing the emotional essence of content, we enable media companies to expand their global audience reach while reducing localization costs — all without compromising viewer satisfaction.”
Dubformer now serves more than 200 clients across the U.S. and Europe.
EZDRM
EZDRM came to NAB armed with a variety of new strategies for video streaming security and timely updates to its existing solutions.
EZDRM touted its membership with C2PA (Coalition for Content Provenance and Authenticity), to help enable authors of provenance data to securely attach their provenance assertions to content using their unique credentials.
At NAB, EZDRM showed how C2PA can be applied to live video, extending base standards framework to offer scalable, real-time provenance support that’s compatible with current player technologies.
EZDRM also introduced a new low-latency Provenance Repository System (PRS), designed to seamlessly integrate with existing streaming workflows. The solution facilitates comprehensive content traceability and accountability by securely managing C2PA content attribution data for large-scale services. To expedite the utilization of this method, EZDRM simplifies the integration process through user-friendly APIs, while providing a proven and robust infrastructure that adheres to regulatory requirements without compromising user experience or operational efficiency.
Also, the company previewed NorthStar revenue security as an approach to leveraging provenance tracking to detect and address unauthorized streaming of video leeched from the CDN distribution of a video service operator. Taking full advantage of C2PA and CMCD (Common Media Client Data) building blocks, EZDRM has expanded the use cases to apply directly to content monetization. The NorthStar solution now establishes a verified “breadcrumb trail” for the actual pattern of content distribution inside and outside of a licensed region, so that service operators and content providers can not only identify but also address rogue CDN leeching attempts in real-time.
Additionally, the company discussed its partner-centric Secure CDN Contribution solution, which employs off-the-shelf DASH and HLS packaging, robust DRM security, and standardized CDN distribution to ensure controlled delivery of video contribution feeds to service providers. This solution reduces costs for rights holders, whether it is deployed on-premise or from the cloud, while providing a conveniently formatted, standards-based, high-quality video source for downstream service distribution.
EZDRM also shared that it’s offering full standard DRM protection on Ceeblue’s WebRTS protocol. WebRTS provides sub-500 millisecond latency with less complexity than comparable approaches.
