LAS VEGAS — The NAB Show floor opened its doors at the Las Vegas Convention Center on April 6, welcoming more than 60,000 attendees for panels, meetings, and all the tech 1,100 exhibitors had brought with them to the desert.
Here’s a look at what some members of the Content Delivery & Security Association (CDSA) had to show off in Vegas:
3Play Media
Media accessibility specialist 3Play Media came into the show with the launch of its global linguist marketplace, featuring AI-enabled accessibility and localization solutions for media and entertainment, and enterprise firms alike.
The release comes in anticipation of the European Accessibility Act (EAA) which goes into effect in June, requiring every piece of distributed content to meet new captioning and audio description requirements in multiple languages.
3Play’s solutions aim to enable organizations the ability to automate media localization processes and expand faster and more cost-effectively while still maintaining quality. Dubs, subtitles, accessibility services, the company has everything regarding accessibility services for video content covered in its global offering.
“In our conversations with numerous content publishers and localization buyers, a recurring theme emerged: they need to be ready to comply with EAA requirements quickly while maintaining quality,” said Josh Miller, 3Play co-CEO and co-founder, in a statement. “Our AI-enabled solutions can be deeply integrated into your supply chain, positioning businesses to meet growth goals and the upcoming EAA requirements efficiently.”
3Play Media processes audio description and captioning for thousands of files every day and the turnarounds range from days to just a few hours, the company said. 3Play Media said it’s working closely with customers to evolve their localization and accessibility workflows, to make their video content accessible and EAA compliant. “As a long-time customer, we rely on the consistent high quality that 3Play delivers and we trust them to support the new languages in an innovative, cost-effective way,” said Lorraine Lynch, head of digital operations for Gaia, Inc.
“It was just a matter of time before we expanded this proprietary model to languages outside of the U.S. and to additional services like subtitling and dubbing,” said Chris Antunes, co-CEO and co-founder of 3Play Media.
Prime Focus Technologies
AI-based media solutions firm Prime Focus Technologies (PFT) came to Vegas with a new strategic partnership with Malaysia’s Tiara Vision, one that allows PFT to offer cutting-edge technology solutions to media and entertainment companies in Malaysia and across Southeast Asia.
“As media companies in the region rapidly evolve, they need future-ready solutions that accelerate workflows, reduce manual effort, and unlock faster monetization,” said Patricio Cummins, SVP and global head of technology sales for Prime Focus Technologies. “Together with Tiara Vision, we’re excited to bring the power of CLEAR — with its AI Agents, Applications, and Agentic Platform Orchestration — to help transform content operations across Malaysia.”
Ahmad Danial, project director for Tiara Vision, added: “We are excited to partner with Prime Focus Technologies and bring their globally recognized CLEAR platform to Malaysia. This partnership aligns with our mission to deliver innovation-led solutions to our clients. With PFT’s AI-powered media capabilities and our local expertise, we aim to empower Malaysian broadcasters and content companies to thrive in the digital era.”
Prior to Vegas, PFT announced that its clear CLEAR platform would be AI-first, with the company saying the upgrade would help CLEAR redefine how media professionals create, manage, and deliver content. With advanced AI and patented Machine Wisdom technology, CLEAR is now capable of unprecedented automation and intelligence, enhancing workflows across video collaboration, media asset management (MAM), and the supply chain, for entertainment and enterprise content alike.
CLEAR’s AI-first upgrades enable users to interact with media libraries via natural language commands, streamline collaboration, enhance content organization, boost content repurposing, dissolve language barriers with advanced AI tools for translation and localization, and seamlessly integrate with Adobe Premiere Pro.
There’s also conversational AI for workflow automation and integration with third-party AI solutions.
“CLEAR is not just a media management tool — it’s an AI-powered assistant that anticipates user needs and automates complex workflows,” said Atul Saxena, co-head of CLEAR products business for PFT. “With AI seamlessly integrated into every stage of content production and distribution, we empower media teams to maximize efficiency and creative potential.”
AMD
AMD touted its completed acquisition of ZT Systems, a provider of AI and general-purpose compute infrastructure for hyperscale providers. The acquisition will combine systems and rack-level expertise with AMD GPU, CPU and networking silicon and open-source software, AMD said.
The company expects the data center AI accelerator market to hit $500 billion by 2028.
AMD anticipates the acquisition will enable a new class of end-to-end AI solutions and accelerate the design and deployment of AMD-powered AI infrastructure at scale optimized for the cloud.
ZT Systems’ design teams will join the AMD Data Center Solutions business unit led by AMD EVP Forrest Norrod and AMD expects to acquire ZT Systems’ U.S.-based data center infrastructure manufacturing business this year.
“With the rapid pace of innovation in AI, reducing the end-to-end design and deployment time of cluster-level data center AI systems will be a significant competitive advantage for our customers,” Norrod said in statement. “Acquiring ZT Systems is a significant milestone in our AI strategy to deliver leadership training and inferencing solutions that are optimized for our customers’ unique environment, ready-to-deploy at scale, and based on our open ecosystem approach that combines open-source software, industry-standard networking technologies and now ZT Systems’ leadership systems design and customer enablement expertise. We welcome Frank Zhang, Doug Huang, and the talented ZT Systems team to AMD, where together we will offer customers both choice and speed to market, allowing them to invest in key areas where they choose to differentiate their AI offerings.”
Former ZT Systems founder and CEO Frank Zhang has joined AMD as SVP of ZT Manufacturing, and will help lead the divestiture of the manufacturing business. Former ZT Systems president Doug Huang joins AMD as SVP of data center platform engineering and will lead design and customer enablement teams.
AppTek and Deluxe
AppTek and Deluxe came into NAB with a new strategic AI partnership, with Deluxe acquiring a non-controlling interest in AppTek. The partnership will see the two companies work to advance localization technology and services.
“Innovative technology has always been core to the products and services that Deluxe offers,” said Chris Reynolds, EVP and GM of localization and fulfillment at Deluxe. “We’ve been working closely with AppTek for several years and have been impressed by their technology and breadth of experience. Our expanded relationship will allow us to combine the extensive expertise of both companies to develop solutions for practical challenges that our customers face in a way that respects the role of creative localization professionals.
“These technologies can provide access to content that hasn’t previously been localized, while also addressing workflow challenges for translators and other localization and creative professionals to scale more efficiently. Deluxe is built upon human creativity as the cornerstone of effective storytelling and believes the use of AI can be sensibly applied to empower content translators, voice artists, and other localization professionals to further open up new markets and diverse content types to broader regions around the world.”
The partnership will allow Deluxe to offer customers and media professionals AI professional services geared toward developing custom high-performance AI tools and models. The offering is a result of Deluxe’s extensive workflow experience and AppTek’s science team.
“AppTek has long believed in pushing the boundaries of artificial intelligence and its real-world applications, and Deluxe brings the same passion in content transformation and accessibility. We are beyond excited to partner with a media services company that has such a rich legacy in the media and entertainment industry,” said AppTek CEO Mudar Yaghi.
The combination of AppTek’s technology and science team and Deluxe’s existing localization platform, services and expertise results in a comprehensive, advanced and innovative language service, the companies said.
Signiant
At NAB, Signiant showed off its Camera-to-Any-Cloud workflow using a live, real-time file transfer from a Blackmagic URSA Cine 12K camera.
While the footage is being captured, Signiant’s platform accelerates the growing file transfer directly from the camera to an on-set storage location and a cloud or on-premises destination simultaneously. High-resolution RAW files and their associated metadata are securely delivered for immediate access and post-production workflows.
The workflow is storage-agnostic, allowing productions to send content to any cloud platform. Signiant’s offering enables instant proxyless playback for review of the original high-resolution media in a web browser without additional software or transcoding.
Signiant also used NAB to unveil Action Buttons, which enable users to trigger automated workflows on media assets stored anywhere in Signiant-connected storage. From initiating a transcode to sending clips to an AI-based metadata enrichment service, Action Buttons make it possible to initiate any action with one click.
Additionally, Signiant showed off metadata sidecar indexing, for enhanced searchability; optimized AI and cloud integration, making it easier to connect with AI tools and cloud-based media services; and expanded view-only access, giving stakeholders visibility into transfer activities without granting full administrative access.
