What is The News About?

A five-year AI strategic relationship has been inked between Microsoft and Sainsbury’s. According to the industry leader, the alliance will enhance shop operations, boost staff efficiency, and offer customers better service both in-store and online. With the help of generative AI, Sainsbury’s intends to make online shopping more engaging and enhance the search experience for consumers.

Week’s Top Read Insight:10 AI ML In Supply Chain Management Trends To Look Out For In 2024

Employees on the ground will also have access to critical process insights and real-time data. To better understand which shelves need restocking, AI will integrate several data sources, including cameras mounted on the edges of shelves. They will be able to respond to staff and customers’ questions more efficiently with the help of AI-guided support.

Why Is It Important?

With the help of Microsoft 365’s collaborative tools, generative AI, and machine learning capabilities, Sainsbury’s claims it can keep generating profits through its ‘Save and invest to win’ program, thanks to its vast data assets.According to Clodagh Moriarty, Sainsbury’s chief retail and technology officer, the company’s goal of becoming the leading AI-enabled grocer in the UK would be expedited by their partnership with Microsoft. She went on to say that this alliance was an important investment in their capacity to transform over the next three years, which would allow them to maintain their leadership position in customer service, increase efficiency and productivity, and provide returns for shareholders.

According to Microsoft UK CEO Clare Barclay, Sainsbury’s has laid out a daring plan that centers on artificial intelligence, which will speed up the creation of new services that will improve and revolutionize the experience for both customers and employees. She spoke highly of her excitement about collaborating with Sainsbury’s to drive the retail industry into the future.

Benefits

1. The partnership will make shopping easier and more fun for customers, both online and in stores.
2. Employees will get real-time data and insights to help them restock shelves and answer questions faster.

Must Read: What is Experience Management (XM)?

[To share your insights with us as part of editorial or sponsored content, please write to sghosh@martechseries.com]

The post Sainsbury’s and Microsoft’s Strategic Partnership on AI appeared first on AiThority.