Infinix is ushering in its ‘Gen Beta’ mobile AI strategy with the Note 50 Series, promising to bring more fun and function to daily life.
Infinix’s vision aims to deliver AI innovations that are not only powerful, but also fun and accessible. At the centre of this initiative is Infinix AI∞, a system designed to seamlessly integrate into everyday life and enhance creativity, productivity, and entertainment.
Tony Zhao, General Manager of Infinix, said: “With the launch of Infinix’s ‘Gen Beta’ AI and the latest flagship NOTE 50 Series equipped with the all-new One-Tap Infinix AI∞ features, we aim to empower all Infinix users and allow them to experience AI-driven innovation first-hand. This is more than just a product upgrade—it’s a technological revolution that encourages young people to explore, experiment, and push the boundaries of AI’s role in daily life.
“We believe AI should be fun, intuitive, and deeply embedded in the way we live, work, and create.”
Infinix is committed to making AI a central part of the user experience, moving beyond mere functionality to create engaging, AI-powered entertainment. The company’s AI∞ Lab is focused on developing AI-driven gaming, immersive entertainment, and interactive social experiences.
Later this year, Infinix’s XOS mobile operating system will be upgraded to AIXOS Beta—a self-learning system that integrates AI to enhance various aspects of daily life.
The AIXOS update brings a fresh visual overhaul. Users can look forward to newly-designed stock app icons and a ‘TransSans’ system font which boasts unlimited font weight variation to perfectly suit individual preferences and visual needs.
Beyond aesthetics, AIXOS Beta is set to deliver a noticeably smoother user experience. The new ‘Flash App’ launch feature is based on redesigned animation curves that mimic the natural world. This aims to eliminate those frustrating blank loading moments when opening applications, resulting in a more fluid and comfortable feel.
Furthermore, the enhanced ‘Sensory Scheduling 2.0’, powered by AI, will intelligently identify usage scenarios and prioritise the processing of related background tasks. Infinix claims this will lead to a tangible improvement in app startup speeds, with internal testing showing a 20% increase over two rounds of continuous startup for 25 applications.
Finally, to ensure your device continues to run optimally over time, AIXOS Beta incorporates a new Memory Defragmentation feature. This will efficiently organise the phone’s memory, helping to maintain long-term system performance and prevent slowdowns.
The NOTE 50 Series launch event itself was a notable departure from industry norms, being the brand’s first global launch event in a mobile-friendly vertical format on platforms like TikTok and Facebook. This approach demonstrates how Infinix is engaging with young audiences in modern, creative, and immersive ways.
Streamlining interaction and improving daily life
Infinix AI∞ streamlines user interaction through the One-Tap Infinix AI∞ feature. This feature simplifies tasks like identifying landmarks, translating menus, and answering queries with a single tap.
The One-Tap Query function supports over 1,000 different scenarios and showcases AI’s potential to simplify and enhance daily life. AI-powered document summarisation, email replies, and smart writing features further boost productivity.
Infinix AI∞ also empowers creativity. AI Eraser removes unwanted objects from photos, AI Cutout enables easy image extraction, AI Wallpaper Generator creates personalised wallpapers, and AI Mosaic enhances data security by blurring private information in screenshots. AI Writing assists with text composition, and AI Note transforms sketches into AI-generated art.
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Communication is also enhanced through Infinix AI∞. The Real-Time Call Translator feature provides bidirectional translation for voice calls, AI Auto Answer filters calls, Speech Enhancement reduces noise, and Call Summary records key details.
To assist with proactive health management, Infinix AI∞ integrates heart rate and blood oxygen monitoring features directly into the device (Note 50 Pro and Pro+ exclusive).
AI levels up the gaming experience
As the official mobile brand for numerous esports events for three years, Infinix is focused on using AI to create a high-performance gaming ecosystem.
Beyond hardware specifications like a super-smooth 144Hz refresh rate display and chipsets capable of supporting gameplay at up to 120 frames per second, the NOTE 50 Series also boasts a suite of intelligent features:
- A simple long press on the power button activates One-Tap Infinix AI∞, instantly enabling an enhanced Folax for Esports Mode, Power Saving Mode, convenient floating windows, and more—all designed to ensure uninterrupted gameplay.
- ZoneTouch Master intelligently fine-tunes on-screen controls based on individual user habits, leading to greater precision.
- XBOOST AI-powered features act as an intelligent “game coach”, offering tailored guidance to enhance performance.
- The ‘AI Magic Box’ streamlines the gaming experience by accelerating in-game dialogues and automatically collecting items, allowing players to stay engrossed in the narrative while concentrating on crucial battles and exploration.
- To prevent frustrating interruptions, AI Smart Thermal Control intelligently adapts to different gaming scenarios to manage heat effectively.
- For a bit of added fun, the Magic Voice Changer even allows for customisable voice styles.
Features driven by the XBOOST AI game engine will be rolling out in the XOS Beta, so keep an eye out for the latest updates.
Infinix AI∞ to expand beyond smartphones
The NOTE 50 Series is Infinix’s first flagship smartphone line after the launch of Infinix AI∞, showcasing the One-Tap AI∞ function. However, Infinix’s AI vision extends beyond smartphones to a comprehensive AIoT ecosystem.
Infinix is currently developing new ecosystem products like AI Buds and AI Ring that are all designed to work seamlessly with Infinix AI∞.
The AI Ring combines fashion and technology with AI-powered health tracking, while the AI Buds – launching on Indiegogo – will offer real-time translation in 162 languages, hybrid ANC, and a touchscreen charging case.
With the NOTE 50 Series and Infinix AI∞, Infinix is ushering in the ‘Gen Beta’ era and encouraging a new generation to embrace AI.
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