Several new Asus laptops have gotten more expensive since launch because of President Donald Trump's tariffs on Chinese imports, the Taiwanese tech giant tells Mashable.
The price hikes affect five consumer PCs that Asus showcased at CES 2025, including a configuration of Mashable's "Best of CES" winner, the Asus Zenbook A14. They amount to increases of $50 to $100 per laptop, or less than 10% apiece:
Asus Zenbook A14 (UX3407QA-PS76) — was $1,099.99, now $1,199.99 (+9%)
Asus Vivobook S14 (M5406WA-BS99) — was $1,099.99, now $1,199.99 (+9%)
Asus Vivobook Pro 15 (N6506CU-PS97) — was $1,399.99, now $1,499.99 (+7.1%)
Asus Vivobook 16 (X1607QA) — was $749.99, now $799.99 (+6.7%)
Asus Vivobook 14 (X1407QA) — was $699.99, now $749.99 (+7.1%)
More Asus laptops may be subject to tariff-related price increases down the road. "Unfortunately, since things are constantly changing as we receive new information, we don’t have a finalized list," an Asus rep tells Mashable. The laptops named above reflect "the list of products that have increased in prices so far as a result of the recent tariffs" as of mid-March 2025.
Tariff-related price changes have also affected the gaming side of Asus' lineup. Its latest ROG Flow Z13 gaming tablet has seen a $100 price increase across all configurations; the base model (GZ302EA-DS96) is now $2,099.99, having previously started at $1,999.99.
As our sister site PCMag previously reported, Asus' co-CEO SY Hsu floated the possibility of price increases in a company earnings call earlier this month amid the company's plans to transfer its manufacturing from China to other countries. The move is an attempt to dodge U.S. tariffs on Chinese goods, which Trump doubled from 10 to 20% on March 4 — though such a shift comes with its own restructuring costs.
Asus has the fifth-largest market share among PC makers after Lenovo, HP, Dell, and Apple.
Asus isn't the only computer manufacturer that's cited the tariffs as grounds for recent price adjustments. Acer CEO Jason Chen told The Telegraph in February that the company would raise its prices on laptops by 10% sometime this month "because of the import tax." Acer is also mulling a move away from Chinese manufacturing for the same reason, as is HP.
If nothing else, this just makes Apple's latest MacBook all the more of a flex. Launched on March 12, the company's new M4-powered MacBook Air is $100 cheaper than its predecessor from early 2024.
