TMTPOST -- Xiaomi Corporation is well on track to meet its annual sales target for SU7 Ultra in just three day of the ordering of its hypercar variant of electric vehicle (EV).
Credit：Xiaomi
Xiaomi secured more than 10,000 units of SU7 Ultra locked-in orders, suggesting it has met its annual target earlier, Xiaomi’s auto business said in a post on Chinese social media platform Weibo on Sunday. Locked-in orders refer to those where buyers have opted for non-refundable deposits that they will be losing if they don’t end up buying the car.
There are three types of customers that have placed orders of SU7 Ultra: the first is racing fans , the second is entrepreneurs on the internet industry and insiders of financial industry, trade industry and other professionals and the third is those who want to give the car as a gift for their wives, girl or boy friends, Xiaomi founder and CEO Lei Jun said in a live stream late Sunday.
As Lei is becoming familiar with user base, he said most of SU7 Ultra buyers are in their thirties, fourteens, and thirty-fives, and women account for nearly 20% of buyers with the ongoing increasing proportion of the group. He admitted that he did not expect so many female customers have the interest in purchase, as Xiaomi didn’t see women owners to be a major potential user when designing the car in the early stage given a relatively fewer women owners who like racing.
Xiaomi announced its first luxury EV SU7 Ultra officially went on sale on Thursday. The regular version of production SU7 Ultra, just as the prototype showed last year,is powered by the tri-motor configuration--two V8s e-motors and one V6s e-motor, marking the first mass production of Xiaomi's in-house HyperEngine V8s. It can go 0-100 kilometer/hour (km/h), or 0-62 mph, in a scorching 1.97 seconds, and features a top speed of 350km/h (217.48 mph), along with an acceleration from 0-100 km/h in 1.98 seconds, and a maximum of 1,548 horsepower.
SU7 Ultra also shares track-optimized, high-power battery pack as the prototype, debuting CATL Qilin 2.0 battery. As one of the most powerful mass-produced battery packs available, it delivers a maximum discharge rate of 16C and a maximum discharge power of 1330kW. When the power is only 20% left, the discharge power can still reach 800kW. The highest charging rate is 5.2C, enabling 10% to 80% charging in just 11 minutes.
Xiaomi touted SU7 Ultra as the fastest mass-produced four-door sedan in the world. The SU7 Ultra Prototype completed its first Nürburgring Nordschleife lap challenge late October, breaking the seven-year record for the fastest four-door sedan with a time of 6'46"874 -- making the first time a Chinese brand has claimed the title of "The Nürburgring Nordschleife World's Fastest Four-Door Car". Xiaomi said the mass-produced SU7 Ultra will challenge the Nürburgring Nordschleife this year as well.
Just as the regular SU7, the hypercar variant SU7 Ultra saw a strong start of orders. Xiaomi said it secured more than 6,900 vehicles in ten minutes since it began to receive orders, and orders topped 10,000 units in the first two hours of the SU Ultra ordering. Xiaomi targets sales of 10,000 units this year for SU7 Ultra, and sees 90% probability that it can meet the annual target, Lei Jun said on Wednesday.
Xiaomi Auto said on Friday it started deliveries of SU7 Ultra across China from that day. In a post on Weibo Saturday, the Xiaomi Auto unveiled it delivered more than 20,000 SU7 vehicles in February, exceeding the 20,000-unit mark for the fifth straight month. The Xiaomi division said it has delivered a total of more than 180,000 units since it began deliveries at the beginning of last April, reiterating that it will keep expanding its capacity.
更多精彩内容，关注钛媒体微信号（ID：taimeiti），或者下载钛媒体App
