Creative data company Vidmob announced the launch of its new AI capability for marketers and advertisers. The new AI tool will help marketers monitor and analyze how their advertising represents talent diversity. Using refined and rigorous AI models, Diversity Reports provide marketers and advertisers with unique data on key diversity factors including skin tone, physical presentation and age.
Vidmob’s AI Diversity Tool Prioritizes DEI in Digital Advertising
The advertising industry is making a conscious move towards prioritizing diversity and inclusion in advertising, and there is clear consumer demand for this; Amazon claims that globally, +70% of consumers expect brands they buy from to prioritize DEI, and take action to promote diversity and inclusion in their online advertising. However many groups are still under-represented.
As brands strive to develop creative that best represents their values and better reflects their audiences, it’s critical that they have a holistic view of campaigns across all platforms. Traditionally, overseeing a multitude of creatives dispersed across various channels and regions was a time-consuming and prolonged process. Vidmob’s Diversity Reports now provide a scalable solution that puts diversity at the forefront, allowing for comprehensive monitoring of intricate creative catalogs.
Key benefits of Vidmob’s diversity solution:
Access to creative data on the distribution of age, physical presentation, and skin tone across an entire creative catalog in minutes
Critical data to understand deficiencies, establish diversity goals, and track progress
Unique and critical insights for informed creative development and adaptations
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Mickey Alon, Chief Product and Technology Officer at Vidmob said, “The inclusion of diverse creative is essential for equitable representation in advertising and holds the potential to enhance business performance. Studies show that consumers gravitate towards inclusive brands. Leveraging AI empowers advertisers to monitor diversity across thousands of assets, providing greater influence over business outcomes.”
Currently, Vidmob’sAI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data.
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