中国领先的直播电商平台交个朋友MCN宣布，已将DeepSeek的先进语言模型嵌入其直播管理系统Friend Cloud中，以优化运营和合规性。Friend Cloud为商家提供端到端解决方案，从招募和选品到直播管理和支付。集成DeepSeek的AI后，Friend Cloud实现了智能脚本生成，可根据产品数据自动创建定制销售脚本，突出关键卖点并减少人为错误；同时具备AI驱动的合规性，可扫描商家许可证、品牌批准和产品认证中的风险，例如商标过期、文件不匹配等。此举旨在提高效率，并建立“合规护城河”，应对监管机构对直播电商日益严格的审查。

🤝交个朋友MCN通过实时互动购物体验连接了影响者、品牌和消费者，截至2024年底，已成功支持超过39,000场直播，协助超过349万次产品选择，并实现GMV显著增长。

✍️Friend Cloud平台的核心在于其端到端的解决方案，通过集成DeepSeek的AI，实现了智能脚本生成，能够根据产品数据自动生成定制化的销售脚本，从而突出产品的关键卖点，并有效减少人为错误。

🛡️AI驱动的合规性是Friend Cloud的另一大亮点，它可以扫描商家许可证、品牌批准和产品认证等文件，及时发现潜在的风险，如商标过期或文件不匹配等问题，从而帮助平台建立起一道坚实的“合规护城河”。

Two days ago, Befriends MCN 交个朋友 (HKEX: 1457), a leading Chinese live commerce platform, announced it has embedded DeepSeek’s advanced language model into its proprietary live-streaming management system, Friend Cloud, to optimize operations and compliance.

Who is Befriends MCN
Befriends is a leading MCN that connects influencers, brands, and consumers through real-time, interactive shopping experiences since it started live streaming in 2020.

By the end of 2024, the platform had:

• Successfully supported over 39,000 live broadcasts.  
• Assisted in over 3.49 million product selection processes. 
• Reported 6 months GMV in 2024 exceeding US$85 mil (RMB620 million), a 44% y-o-y increase. 
• Reported net profit surged 93.8% year-on-year to approximately US$11 mil (RMB 83.81 million).

With many practitioners in our community asking how live streaming can be profitable, Befriends advocates their “matrix live broadcast room” strategy around cost, efficiency and user experience.

Friend Cloud: The Tech Behind the Growth
Befriends’ core platform, Friend Cloud, offers end-to-end solutions for merchants—from recruitment and product selection to live-stream management and payments. The integration of DeepSeek’s AI adds two critical upgrades:

Smart Script Generation: Automatically creates tailored sales scripts from product data, sharpening key selling points and reducing human error.AI-Powered Compliance: Scans merchant licenses, brand approvals, and product certifications for risks (expired trademarks, mismatched documents, etc.).

Befriends believe that this AI integration not only boosts efficiency but also establishes a “compliance moat”—a critical edge as regulators tighten scrutiny on live commerce.

Why This Matters
Live streaming is reshaping global retail, but profitability and compliance remain hurdles. Manual work is still massive in many live streaming operations, and Befriends’ tech-driven approach could be a future blueprint for scaling sustainably.

How can you be a part of the conversation?
Join us to visit Befriends in Momentum Works Live Commerce & Ecommerce immersion happening 18-20th March. Access the program details here and reach out to us to have a chat here.

The post How China’s Biggest MCN Is Transforming Live Commerce with DeepSeek first appeared on The Low Down - Momentum Works.