TechCrunch News 02月15日
Instagram tests a ‘dislike’ button for comments
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Instagram正在测试一项新功能,允许用户通过“不喜欢”按钮私下表达对评论的负面感受或认为其不相关。该功能将应用于Feed帖子和Reels。Instagram负责人Adam Mosseri表示,不会显示“不喜欢”的计数,且用户身份保密。未来,这些“不喜欢”的数据可能会被用于评论排序,将不受欢迎的评论降低显示优先级。此举旨在改善评论区氛围,帮助用户更好地控制在Instagram上的体验。Meta公司表示,这项测试是为了提高评论区的质量,并可能进一步测试将这些评论在评论区中降低显示位置,以创造更好的体验。

👎 Instagram正在测试评论区新增的“不喜欢”按钮,用户可以私下表达对评论的负面感受或认为其不相关,不会公开显示“不喜欢”的数量。

⚙️ Instagram计划未来将“不喜欢”的数据纳入评论排序算法,降低不受欢迎评论的显示优先级,旨在优化评论区的互动氛围。

🛡️ Meta公司强调,测试该功能是为了帮助用户更好地管理在Instagram上的体验,提高评论区的整体质量,并创造更友好的互动环境。

After users noticed a new button on Instagram to downvote or dislike comments, the company confirmed that it is testing a way for users to signal that they either didn’t like the comment or don’t think it’s relevant.

The feature will appear across both Feed posts and Reels.

Instagram head Adam Mosseri said in a post on Threads that the company won’t show a dislike count, and no one will know you disliked comment. He added that, eventually, dislikes will count toward ranking comments.

“Some of you may have seen that we’re testing a new button next to comments on Instagram – this gives people a private way to signal that they don’t feel good about that particular comment. I want to be clear: this is a test, there is no dislike count, nor will anyone know if you tap the button. Eventually, we may integrate this signal into comments ranking to move disliked comments lower down. Our hope is that this might help make comments more friendly on Instagram,” Mosseri said.

Last month, app sleuth Alessandro Paluzzi posted about Instagram testing such a feature, and now the company has made it official.

Meta said that this test is to contribute towards improving the quality of the comment section.

“We’re working on ways to help people better control their Instagram experience and what they’re seeing on the app,” A company spokesperson said. “We’re testing a new button next to each comment on a Reel or Feed post for people to privately signal they don’t feel good about that particular comment or find it relevant. We’re testing this with a very small group of people to start. Later, we may also test moving these comments lower down in the comments section to help create a better experience,” they added.

Reddit has had a downvote mechanism for years now, and the platform also uses it to sort different kinds of comments based on upvotes and downvotes. While Meta is moving in a similar direction, we don’t yet know if it will give these votes as much weight as Reddit does.

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Instagram 评论区 不喜欢 用户体验 社交媒体
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