Not every deal you see on Amazon is actually a deal. Sometimes listing prices are inflated and other times an item has been sitting at its "sale" price for months on end. If you're looking to score some deals that are actually worth grabbing, stick with us. We've sorted through the chaos of Amazon's daily deals pages and handpicked a few impressive discounts we think are worth it on Jan. 31.
Here are our top picks for the best Amazon deals of the day. If these aren't getting the job done, check out our picks from Jan. 29 and Jan. 30. Many of those deals are still live, including 50% off our favorite budget earbuds and $100 off the most powerful iPad.
Our top pick: Sonos Beam Gen 2
Our favorite soundbar to pair with your TV, the Sonos Beam Gen 2, is back on sale for just $399 — that's $100 or 20% in savings. The second-generation soundbar improves on all of the things we already loved about the first-generation Beam, which Mashable tech reporter Raymond Wong said "hits the sweet spot on price, design, sound quality, and features." The upgraded model features a new grill, a better processor, and Dolby Atmos compatibility to its already immersive sound, convenient voice assistant support, and spectacular clarity.
Sony ULT Field 1
Mashable's shopping and reviews editor Miller Kern took the Sony ULT Field 1 for a spin and found its sound quality, customizable EQs, and bass-pumping ULT setting to be particularly impressive selling points. While the battery life could be a little bit better, ultimately, she gave the Bluetooth speaker a glowing 4.5 out of 5 stars. It's usually $129.99, but as of Jan. 31, it's on sale at Amazon for just under $100. That's 25% in savings.
Read our full review of the Sony ULT Field 1.
Google Nest Floodlight Cam
Want to shine a brighter light on what's happening around your home when you're away or asleep? The Google Nest Floodlight Cam is a solid option (particularly for dedicated Google users) and is on sale for $50 off as of Jan. 31. It packs all of the same features as the Google Nest Cam, but adds super bright LED floodlights and 180-degree motion detection that can identify who or what is outside your home. Its built-in intelligence feature sends you alerts through the Google Home app to let you know if there's a person, animal, or vehicle approaching — no subscription required.
Roku Express
As our friends at PCMag (also owned by Ziff Davis) noted in their review, "If you still have a 1080p TV, the Roku Express is one of the most economical ways to breathe new life into it with streaming apps and services." The HD streamer plugs into your TV for easy setup and gives you access to hundreds of free channels on the Roku platform, as well as all of your favorite streaming apps. If you have a 4K TV, you'll probably want to grab the Roku Express 4K+ instead, but for non-4K TV owners looking for a budget option, this is your best bet. Snag it on sale for only $17.99 — that's 40% in savings and less than a dollar away from its best price ever.
Sonos Era 100
If you're looking for a smart speaker to fill up your home with high-quality sound, the Sonos Era 100 is a great pick. It replaced the Sonos One (which we loved) in 2023 and brought a few major upgrades, including refreshed controls on top with a capacitive volume control and voice assistant control. It also has a taller build and added two tweeters to produce stereo sound on its own. It's regularly $249, but you can save 20% as of Jan. 31 and get it for $199.
None of these deals catching your eye? Check out Amazon's daily deals for even more savings.
