TechCrunch News 01月24日
Apple expands its in-app purchase tools to cover creator experiences, large content catalogs and more
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

苹果公司周四宣布推出新的高级商务API,旨在支持更多应用内购买形式,如订阅和内容附加组件。此举是为了支持开发者不断发展的商业模式,包括大型内容目录、创作者体验以及带有可选附加组件的订阅。苹果强调,此次更新不会改变佣金结构。该API主要针对三类应用场景:拥有大量一次性购买内容的应用、提供创作者主导内容的应用,以及在订阅服务中提供附加组件的应用。此举被认为是苹果为了应对欧盟压力,并为开发者留在其生态系统内创造更多价值而采取的措施,此前苹果已允许复古游戏模拟器并允许开发者为过期订阅用户提供折扣。

📚苹果推出高级商务API,支持订阅和内容附加组件等更多应用内购买形式,旨在帮助开发者拓展业务。

🎨该API主要支持三类应用场景:一是拥有频繁更新的大量一次性购买内容的应用,例如有声读物或课程;二是提供创作者主导内容的应用,用户可购买一次性或可续订的访问权限;三是在订阅服务中提供附加组件的应用,例如额外的频道、体育或地区内容。

💰苹果强调,此次推出新的API不会改变佣金结构,旨在为开发者提供更多价值,鼓励他们留在苹果生态系统内。

🚀此举被视为苹果应对欧盟压力,为开发者提供更多留在苹果生态系统内的价值,此前苹果已允许复古游戏模拟器并允许开发者为过期订阅用户提供折扣。

Apple announced on Thursday a new API called the Advanced Commerce API to support more in-app purchase formats, such as subscriptions and content add-ons. The company added that it is not changing the commission structure to support these use cases.

“The App Store facilitates billions of transactions annually to help developers grow their businesses and provide a world-class customer experience. To further support developers’ evolving business models — such as exceptionally large content catalogs, creator experiences, and subscriptions with optional add-ons — we’re introducing the Advanced Commerce API,” the company said in an announcement.

Image Credits: Apple

In an accompanying support document, Apple expanded on the use cases and the eligibility of apps and developers to apply for this program across three broad categories. Apple said the first use case is apps that have a big library of one-time purchases with frequent updates, such as audiobooks or courses; the second use case is apps adding creator-led content where users can purchase access to that content as a one-time or renewable subscription; and the third use case is users buying add-ons within a subscription service, such as additional channels, sports, or regional content, sold as renewable purchase.

Last year, Apple asked creator platform Patreon to switch to the App Store billing system for creator content or risk being booted out. In response, the company said it will start slowly migrating to Apple’s payment system for its iOS app and will complete the process by November 2025. Apple’s decision to debut a new API could be to support use cases like Patreon’s better.

After the EU forced Apple to allow alternative payment processing and third-party app stores on the platform, the company has been trying to create more value for developers to stay within Apple’s ecosystem. The company started allowing retro game emulators across the world. Plus, it launched a way for developers to offer discounts to customers with lapsed subscriptions.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

高级商务API 应用内购买 订阅 苹果生态 开发者
相关文章