TechCrunch News 01月22日
Spotify introduces educational audio courses, starting in the UK
index_new5.html
../../../zaker_core/zaker_tpl_static/wap/tpl_guoji1.html

 

Spotify宣布推出新功能“课程”,将其流媒体服务扩展到音乐、播客和有声读物之外,涵盖商业、科技、生活方式等领域。该功能首先在英国推出,旨在通过提供不同类型的音频内容来增加收入。Spotify已在音频和视频播客中加入广告,并为超出每月15小时免费额度的有声读物用户提供付费“充值”服务。此外,还推出每月10美元的独立有声读物订阅服务,以挑战市场领导者Audible。课程的推出如果能更广泛地推广,也可能成为新的收入来源。用户可以通过搜索访问课程,但目前美国地区该功能仍在开发中。

📚Spotify推出“课程”功能,扩展其流媒体服务至教育领域,涵盖商业、科技、生活方式等主题,旨在提供更多元的音频内容。

💰Spotify通过多种方式增加收入,包括在播客中投放广告、为超出免费额度的有声读物用户提供付费服务,以及推出独立的有声读物订阅服务,并计划通过课程功能探索新的盈利模式。

🔍技术爱好者Chris Messina提前发现了课程功能,并发现课程内容可能包括AI、Web3、元宇宙等技术主题。用户可以筛选Spotify库,只显示“播客和课程”。

Spotify is expanding its streaming service to now include educational courses in addition to music, podcasts, and audiobooks. The company on Tuesday announced the launch of a new feature called courses, which will allow users to learn about topics in areas like business, tech, lifestyle, music, and more.

The feature will initially be made available to U.K. users, Spotify notes.

Image Credits:Chris Messina

The company has been working to make its service known for more than just music for some time. By offering different types of audio, Spotify can grow its revenue through different forms of monetization. This includes ads in audio and video podcasts (even AI ads), as well as paid “top up” hours for audiobooks aimed at subscribers who use up their 15 free hours per month but still want to keep listening. The company is also undercutting market leader Audible with a $10 per month standalone audiobooks subscription.

Courses, if rolled out more broadly, could also present a new revenue stream if Spotify chooses to introduce paid or ad-supported courses to a wider audience.

The company pointed to a handful of courses it recommends getting started with, including:

However, tech enthusiast and early adopter Chris Messina spotted the development of courses ahead of the official announcement. TechCrunch inquired about the feature but did not get a response before Spotify’s publication of its blog post.

Of note, Messina’s findings indicate there are courses available on subjects that may appeal to the more technical crowd, like learning about AI, web3, the metaverse, and other digital tools.

In addition, he found that users would be able to filter their Spotify Library to show only “Podcasts & Courses,” instead of just “Podcasts,” as it reads currently.

While Spotify hasn’t confirmed that courses will arrive in the U.S., Messina discovered he was able to access the section via search. Here, though, the category pages were empty, indicating the U.S. feature is still in development.

Fish AI Reader

Fish AI Reader

AI辅助创作,多种专业模板,深度分析,高质量内容生成。从观点提取到深度思考,FishAI为您提供全方位的创作支持。新版本引入自定义参数,让您的创作更加个性化和精准。

FishAI

FishAI

鱼阅,AI 时代的下一个智能信息助手,助你摆脱信息焦虑

联系邮箱 441953276@qq.com

相关标签

Spotify 教育课程 流媒体 音频服务
相关文章