Email marketing is changing a lot thanks to AI, moving beyond basic automation into an era of truly intelligent communication. In recent research, it has been revealed that 87% of AI adopters are using it to enhance email marketing.
Today's AI email marketing software tools can analyze behavior, predict engagement, and craft personalized content that resonates with each recipient. As businesses and brands seek deeper connections with their audiences, these top tools show us exactly how AI and smart automation are reshaping how brands connect with customers.
1. Klaviyo
Klaviyo helps businesses create smarter email marketing campaigns by understanding and responding to how customers actually behave. This all-in-one platform brings together customer data, AI writing tools, and automated messaging to help brands grow faster.
The system works through its Customer Data Platform, which acts like a digital notebook keeping track of every customer interaction. When someone visits your website, reads an email, or sends a message, Klaviyo notes these moments and uses them to build a clear picture of what your customers want. This helps brands send messages that feel more personal and relevant.
Instead of blasting the same email to everyone, Klaviyo lets you create different customer groups based on hundreds of data points about their shopping habits and preferences. The platform's AI can write email content and SMS messages that match your brand's style, while making sure each message reaches customers at the right time and through their preferred channel.
Key features:
- Customer tracking system that combines data from multiple sources into single profiles
- AI writing assistant for creating emails, texts, and customer service responses
- Automated campaign tools that work across email, SMS, and mobile alerts
- Smart customer grouping based on shopping behavior and preferences
- Connection hub linking with over 350 other business tools and services
2. Omnisend
Omnisend combines email and SMS marketing in one platform for online stores, taking a simple approach to complex marketing tasks.
The system's strength lies in its multi-channel messaging strategy. By combining SMS with email campaigns, stores see a 47.7% higher conversion rate compared to using email alone. The platform's smart customer grouping capabilities make a real difference too – when stores send targeted campaigns to specific customer segments, they see a 62.2% higher order rate than broad-based messaging.
The numbers tell a compelling story – stores using Omnisend are seeing an average return of $73 for every dollar spent on the platform. This success shows in user experiences like department store Voisins, where their Head of Marketing reports email open rates jumped to 40% after they started using Omnisend's segmentation and content creation tools. With over 6,000 five-star reviews on Shopify, stores are finding the platform delivers results without unnecessary complexity.
Key features:
- Combined email and SMS system with push notifications
- Pre-built automation tools for welcome emails and abandoned cart recovery
- AI writing assistant for creating email content and subject lines
- Customer grouping tools based on shopping patterns
- Integration system connecting with over 130 online store platforms
3. Amplemarket
Amplemarket brings a fresh approach to AI email marketing by focusing on getting your emails not just delivered, but read and acted upon. Their AI assistant, Duo, focuses on the full cycle of email success, from crafting personalized messages to ensuring they land in the right inboxes at the right time.
Amplemarket's intelligence lies in its sophisticated email delivery system. The platform's Domain Health Center and Deliverability Booster work together to keep your emails hitting primary inboxes, while its smart Mailbox Selection and Spam Checker tools catch potential issues before they affect your campaigns. This helps build and maintain the kind of sender reputation that keeps your messages front and center.
The system's value becomes clear in its ability to create what they call “hyper-personal first touches.” Instead of sending the same templated messages to everyone, Amplemarket's AI analyzes multiple signals to craft emails that feel individually written. This personalized approach, combined with its multichannel capabilities across email, LinkedIn, and other platforms, helps explain why companies using the system see up to 50% higher conversion rates and save over 10 hours weekly on outreach tasks.
Key features:
- Email health monitoring system with advanced deliverability tools
- AI writing engine for creating personalized first-touch messages
- Smart delivery timing system to maximize open rates
- Multi-channel campaign tools spanning email and social platforms
- Comprehensive analytics dashboard tracking campaign performance
4. ActiveCampaign
ActiveCampaign brings AI analysis to email marketing, helping businesses create campaigns that adapt and improve based on how customers actually engage with their messages. The platform uses machine learning and smart algorithms to shape more effective, personalized marketing automation.
The system's AI works through multiple specialized tools. The Campaign Reporting Co-pilot breaks down complex performance data into clear, actionable insights about what is working in your campaigns. For email timing, the predictive sending feature studies contact preferences and behaviors to identify the optimal moment for each send – this data-driven approach helped Soundsnap increase their open rates by 20%.
These AI capabilities show clear business value through customer results. Pit Boss Grills generated $76,717 from a single email campaign by combining ActiveCampaign's forms, tagging, and automation features. Artivive reached a 47% email interaction rate using the platform's tools. On the operational side, businesses using ActiveCampaign's automation save an average of 20 hours each month on marketing tasks.
Key features:
- Predictive sending system that finds optimal email timing
- AI-powered automation builder for campaign creation
- Campaign reporting co-pilot offering actionable insights
- AI customer segmentation with smart grouping suggestions
- Integration network connecting with over 900 marketing tools
5. Mailchimp
Mailchimp puts an AI growth assistant, Intuit Assist, at the center of campaign creation and optimization. The system moves beyond basic automation, helping businesses create personalized campaigns that adapt based on real customer responses.
The platform's Customer Journey Builder showcases the impact of intelligent automation on engagement – automated emails created through this tool have seen up to 115% higher click rates compared to standard bulk sends. This dramatic improvement comes from the system's ability to analyze customer behavior patterns and adjust message timing and content accordingly.
The AI's content generation capabilities are changing how businesses approach email creation, with efficiency translating into measurable returns – some Mailchimp users have seen up to 25 times return on investment, with campaigns generating an average of $1,700 each.
Key features:
- AI writing assistant that creates on-brand email content
- Customer Journey Builder for automated campaign sequences
- Performance analysis system with industry benchmarking
- Campaign optimization engine with AI-powered recommendations
- Comprehensive marketing suite including website and social media tools
6. GetResponse
GetResponse brings AI-driven innovation to email marketing, focusing on turning content creation from a time-consuming task into a streamlined, results-driven process. This platform integrates OpenAI's ChatGPT technology directly into its email creation workflow.
The system's AI capabilities extend across the entire email marketing cycle. The AI Email Generator creates optimized messages with both text and visuals tailored to specific audiences. Working alongside this, a specialized subject line generator helps craft headlines that grab attention, while the AI Writing Assistant helps refine and polish content for maximum impact.
What makes GetResponse particularly effective is how it combines AI tools with practical marketing features. Users can access over 200 professionally designed templates, tap into a library of 2 million stock images and GIFs, and use advanced segmentation to organize contacts based on behavior and engagement. This combination of AI innovation and practical tools helps businesses create more targeted, effective campaigns while spending less time on content creation.
Key features:
- AI email generation system powered by ChatGPT
- Smart subject line creator for improved open rates
- Content assistant for writing optimization
- Advanced testing tools with AI-powered A/B testing (upcoming)
- Template library with over 200 professional designs
7. Kit (Formery ConvertKit)
Kit takes email marketing in a fresh direction by focusing specifically on creators and their unique needs for building genuine audience relationships. While other platforms aim for broad business appeal, Kit's specialized approach helps creators turn casual followers into engaged subscribers through highly personal, automated communication.
The system's effectiveness shows in its performance metrics – a 99.8% delivery rate ensures messages actually reach inboxes, while a 40% average open rate demonstrates that these emails truly connect with audiences. This success comes from Kit's granular approach to audience understanding, letting creators organize subscribers using detailed tags and segments based on interests, behaviors, and demographics. Instead of blasting the same message to everyone, creators can craft perfectly targeted content for specific audience groups.
The platform transforms how creators build their email presence through thoughtful automation and engagement tools. Beyond basic list management, Kit's automated journey system acts like a digital assistant, continuously nurturing audience relationships in the background. Combined with customizable opt-in forms and incentive delivery systems, creators can smoothly convert casual browsers into dedicated subscribers while maintaining authentic connections at scale.
Key features:
- Customizable email editor with creator-focused templates
- Advanced subscriber segmentation for targeted messaging
- Automated journey system for continuous audience nurturing
- Interactive opt-in tools with incentive delivery capabilities
- Performance tracking system with audience engagement metrics
8. Rasa.io
Rasa.io turns traditional email newsletters into intelligent, personalized communications that adapt to each subscriber's interests. Breaking from the standard one-size-fits-all approach, this AI-driven platform creates unique content experiences that evolve based on how readers actually engage with your newsletters.
The system's intelligence manifests in how it studies and responds to subscriber behavior. Instead of simply tracking basic metrics, Rasa.io's AI analyzes click patterns and content preferences to build detailed understanding of what matters to each reader. This deep analysis enables the platform to curate and deliver content that resonates on an individual level, while still giving newsletter creators control to feature key announcements or calls to action across all versions.
The results speak through clear metrics provided by the company. ESPN Radio's Morning Scone achieved open rates exceeding 50%, while organizations like ACC saw tangible growth with a 3.7% membership increase and 83% retention rate. Beyond engagement metrics, the platform's automation capabilities cut newsletter creation time by 90%, as reported by ISRI. This combination of personalization and efficiency shows how AI can enhance rather than replace the human elements of email marketing.
Key features:
- Individual content customization system based on reader engagement
- AI-powered article curation that learns from subscriber interests
- Smart content management with manual override capabilities
- Time-saving automation tools for newsletter creation
- Integration framework connecting with CRM and analytics platforms
9. Seventh Sense
Image: Seventh Sense
Seventh Sense brings intelligent timing to email marketing by personalizing when each recipient receives messages. This AI system moves beyond traditional batch sending to create individualized delivery schedules that match natural engagement patterns.
The platform works by analyzing email engagement through HubSpot and Marketo integrations to optimize three key aspects of delivery. First, it personalizes send times for each recipient to maximize the chance of engagement. Second, it controls email throttling to maintain strong deliverability and prevent inbox fatigue. Third, it segments customers based on their optimal email frequency, ensuring no one receives too many or too few messages.
The effectiveness of this smart timing approach shows in real customer results. ProAthlete Inc. achieved remarkable outcomes by letting the AI guide their email strategy – they sent 44% fewer emails while growing email marketing revenue by 11%, with both open and click rates doubling. This success scales across Seventh Sense's customer base, where they now coordinate over 400 million personalized email deliveries monthly, helping businesses see engagement increases from 7% to over 100%.
Key features:
- Personalized email delivery timing for each recipient
- Email volume control for improved deliverability
- Frequency optimization based on engagement patterns
- Engagement data sharing between sales and marketing teams
- Direct integration with HubSpot and Marketo platforms
10. Jacquard (Formerly Phrasee)
Image: Jacquard
Jacquard combines vast marketing intelligence with AI analysis to move beyond basic content generation. It creates a living system that learns, adapts, and evolves with your brand's voice and customer responses.
The system's sophistication emerges through its Performance Prediction Engine, trained on billions of marketing data points. When crafting messages, this engine analyzes patterns of engagement, predicting which combinations of language, emojis, and sentiments will resonate most strongly with specific audiences. This intelligent approach to content creation shows remarkable results, outperforming traditional human-written copy 94% of the time without optimization, and reaching 100% superiority when allowed to learn and adjust over time.
The platform's power lies in its ability to scale personalized communication while maintaining brand integrity. In just 30 seconds, Jacquard can generate 2,500 unique message variants that stay true to your brand voice, thanks to over 50 customizable language settings and oversight from computational linguists. This marriage of speed and precision enables marketing teams to move beyond gut feelings to data-driven messaging that connects with audiences across every channel. The system's A/B/n testing capabilities continuously refine these messages, automatically promoting high performers and introducing fresh variations to maintain engagement.
Key features:
- Performance prediction system analyzing billions of marketing data points
- High-speed content generation creating 2,500 variants in 30 seconds
- Real-time optimization engine with automatic message refinement
- Brand language control with 50+ customizable settings
- Multi-channel distribution system for consistent messaging
The Future of Email Marketing
We are moving away from the time of mass email blasts and generic templates and toward highly personalized, intelligently timed interactions that respect and respond to individual customer preferences. These platforms demonstrate how AI can enhance rather than replace the human elements of marketing – helping brands create more meaningful connections while reducing the manual workload on marketing teams.
What is particularly striking about these solutions is how they each approach different aspects of the email marketing challenge. From Klaviyo's comprehensive customer data analysis to Seventh Sense's innovative timing optimization, from Rasa.io's personalized newsletter creation to Jacquard's sophisticated content generation – each platform brings unique strengths to the table. Together, they paint a picture of email marketing's future: one where artificial intelligence helps brands deliver the right message, to the right person, at exactly the right moment, while maintaining authentic human connections at scale.
The post 10 Best AI Email Marketing Software Tools (January 2025) appeared first on Unite.AI.
