TechCrunch News 2024年12月27日
The fall of EV startup Fisker: A comprehensive timeline
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Fisker公司曾雄心勃勃地计划通过Ocean SUV建立电动汽车帝国,但现实却残酷。从2023年起,该公司就面临着生产目标多次削减、销售额未达预期以及大规模裁员等问题。更糟糕的是,Ocean SUV的软件和机械故障频发,导致部分车辆无法正常使用,刹车失灵、动力骤降、车门无法打开等问题引发了多次安全调查,最终迫使公司暂停生产以寻求新的融资。这一系列问题最终导致Fisker申请破产保护,标志着这家同名初创企业的黯淡开端。本文详细回顾了导致Fisker破产的事件时间线,揭示了其失败的深层原因。

📉 Fisker公司在2023年第二季度仅生产了1022辆Ocean SUV,远低于其预期的1400至1700辆,生产目标多次被削减,销售额也未能达到预期。

⚠️ Ocean SUV 频繁出现软件和机械问题,包括刹车失灵、动力骤降、车门无法打开等,引发多次安全调查,并导致公司不得不暂停生产以寻求新的资金。

💸 由于财务困境,Fisker多次尝试融资,包括发行可转换债券、削减生产目标以释放资金,但最终未能成功,与大型汽车制造商的潜在投资合作也宣告破裂。

🚨 美国国家公路交通安全管理局(NHTSA)对Fisker Ocean SUV展开多次调查,涉及刹车问题、意外滚动、自动紧急制动系统误启动等多个安全隐患。

💼 Fisker公司最终因现金流耗尽、无法继续运营而申请破产保护,并面临资产清算和债权人追偿等问题,其管理层也因此大幅降薪。

Henrik Fisker once envisioned a burgeoning EV empire at the startup he named after himself, which was to be led by the Ocean SUV. But cracks started showing in that vision almost as soon as the Ocean hit the road in 2023. 

Fisker cut production targets multiple times, failed to meet sales goals and laid off staff. What’s more, its Ocean SUV was beset with software and mechanical issues, rendering it inoperable for some. Add troublesome brakes, sudden power loss and doors that wouldn’t open to the list of issues that led to multiple safety investigations and ultimately a pause in production in order to raise new capital.

All of this and more has forced Fisker to file for Chapter 11 bankruptcy protection, marking the beginning of an inauspicious period for the eponymous startup. Below is a timeline of the events that led the automaker to this point.

July 7 — The automaker produced 1,022 Ocean SUVs in the second quarter of 2023, several hundred vehicles short of its expectation of producing between 1,400 and 1,700 EVs. 

July 10 — Fisker announced plans to sell $340 million in convertible debt, expecting the net proceeds to be $296.7 million. The automaker said it planned to use the funds to support its general corporate operations and add an additional battery pack line to “support growth” in 2024 and beyond. The company said funds will also be used for capital expenditures and the development of future products.

December 1 — Fisker cut its annual production guidance in an effort to free up $300 million in working capital. The company said it expected to produce about 10,000 vehicles in 2023. The production guidance is just a quarter of Fisker’s bullish forecast from a year ago.

January 1 — Fisker remained far from meeting its publicly stated goal of delivering 300 electric SUVs per day globally. The EV startup spent much of December aiming to meet an internal sales goal of between 100 and 200 vehicles a day in North America, where the bulk of its inventory and sales efforts are. Fisker fell well below that target, often selling just one to two dozen of its Ocean SUVs a day here.

January 15 — Federal safety regulators have opened an investigation into Fisker’s first electric vehicle over braking problems. Owners had lodged 19 complaints with the National Highway Traffic Safety Administration (NHTSA) on issues ranging from brake loss to problems with the gear shifter to a driver door failing to open from the interior and two instances of the vehicle’s hood suddenly flying up on the highway.

February 9 — Since the initial fleet of Fisker Ocean SUVs were delivered, customers have reported more than 100 separate loss-of-power incidents. The company told TechCrunch it believes these problems are rare and that it has resolved “almost all the issues” with software updates. Customers have also reported sudden loss of braking power, problematic key fobs causing them to get locked inside or outside of the vehicle, seat sensors that don’t detect the driver’s presence and the SUV’s front hood suddenly flying up at high speeds.

February 16 — The NHTSA opened a second investigation into Fisker’s Ocean SUV after the agency received four complaints about the vehicle rolling away unexpectedly, resulting in one injury. The company told TechCrunch it is “fully cooperating” with the safety agency.

February 29 — Fisker announced its plan to lay off 15% of its workforce and says it likely does not have enough cash on hand to survive the next 12 months. The company says it is trying to find a way to raise that money as it works through a pivot from direct sales to a dealership model.

March 18 — Fisker announced it would pause production of its electric Ocean SUV for six weeks as it scrambles for a cash infusion. The company said in a regulatory filing that it had just $121 million in cash and cash equivalents as of March 15, $32 million of which is restricted or not immediately accessible. Fisker also said that its accounts payable balance is up to $182 million and that there is “substantial doubt” that it can continue operations without raising new capital.

March 25 The negotiations between Fisker and a large automaker — reported to be Nissan — over a potential investment and collaboration were terminated, a development that puts a separate near-term rescue funding effort in danger. Fisker revealed in a regulatory filing that the automaker terminated the negotiations March 22. It did not explain why. But the company had to keep the negotiations going as part of one of the closing conditions for a potential $150 million convertible note

March 25 — The New York Stock Exchange suspended trading shares of Fisker and moved to take the company off its stock exchange, because it is “no longer suitable for listing” because of “abnormally low” price levels. 

March 27 — Fisker temporarily lost track of millions of dollars in customer payments as it scaled up deliveries, leading to an internal audit that started in December and took months to complete. Fisker struggled to keep tabs on these transactions, which included down payments and in some cases, the full price of the vehicles, because of lax internal procedures for keeping track of them, according to three people familiar with the internal payment crisis. In a few cases, it delivered vehicles without collecting any form of payment at all, they said. 

April 29 — Fisker laid off more employees to “preserve cash,” making good on a plan announced one week before, according to an internal email viewed by TechCrunch. Fisker expects to seek bankruptcy protection within the next 30 days if it can’t come up with that money, according to a U.S. Securities and Exchange Commission regulatory filing.

May 3 — Fisker stopped paying the engineering firm that helped develop the Pear, a low-cost EV meant for the masses, and the Alaska, Fisker’s entry into the red-hot pickup truck market. The firm also accuses Fisker of wrongfully holding on to IP associated with those vehicles. 

May 10 — The NHTSA opened a fourth investigation into the Fisker Ocean SUV to probe multiple claims of “inadvertent Automatic Emergency Braking.” The eight complaints allege that owners experienced sudden activation of the Automatic Emergency Braking system in moments where there were no other vehicles or obstructions in the path of their cars. 

May 29 — Hundreds more employees were laid off during the final week of May in a bid to stay alive, as the automaker continues to search for funding, a buyout or prepare for bankruptcy. One current and one laid off employee estimated that only about 150 people remained at the company. 

May 31 — The road to Fisker’s ultimate ruin may have started and ended with its flawed Ocean SUV, which was riddled with mechanical and software problems. But it was paved with hubris, power struggles, and the repeated failure to set up basic processes that are foundational for any automaker.

June 12 — Fisker issued the first recall for the Ocean SUV because of problems with the warning lights, according to new information published by the NHTSA. The instrument panel displays the brake, park and antilock brake system warning lights in the wrong font size and, at times, in the wrong color, making them noncompliant with Federal Motor Vehicle Safety Standards. The agency also says “multiple warning lights fail to illuminate during the ignition cycle.”

June 18 — After a year of struggling to stay afloat, Fisker filed for Chapter 11 bankruptcy protection. The California-based company had been seeking a deal with another automaker in a last-ditch effort to rescue the enterprise. The company estimated assets of $500 million to $1 billion and liabilities of between $100 million and $500 million, according to the filing. 

June 18In the wake of its bankruptcy, Fisker said it will continue “reduced operations,” including “preserving customer programs, and compensating needed vendors on a go-forward basis.” In other words, it will continue to manage a bare-bones operation in case there is a willing buyer of the assets it’s putting up for sale in the Chapter 11 case.

June 21 — According to a new filing in its Chapter 11 bankruptcy proceeding, Fisker was facing “potential financial distress” as early as August 2023. That looming financial distress drove Fisker to solicit a partnership or investment from another automaker, according to the filing.

June 21 — The fight over Fisker’s assets is already charged just days into its bankruptcy filing, with one lawyer claiming the startup has been liquidating assets “outside the court’s supervision.” At issue is the relationship between Fisker and its largest secured lender, which loaned Fisker more than $500 million in 2023 at a time when the company’s financial distress was looming behind the scenes.

July 3 — If a judge in the Delaware Bankruptcy Court approves Fisker’s request to sell its remaining inventory to a New York-based vehicle leasing company, the automaker would be able to offload 3,231 finished EVs for $46.25 million, or around $14,000 per vehicle.

July 9 — Henrik Fisker and his wife, Fisker co-founder Geeta Gupta-Fisker, are lowering their salaries to $1 in order to keep their failed EV startup’s bankruptcy proceedings funded. In addition to the salary reductions, Fisker’s restructuring officer, John DiDonato, said in Tuesday’s filing that Fisker will defer “certain severance payments, certain employee healthcare benefits, and vehicle sale incentive bonuses” that have not yet been paid. 

July 15 — The office of the U.S. Trustee, an arm of the Department of Justice that oversees the administration of bankruptcy, is objecting to a deal that would keep Fisker’s bankruptcy proceeding alive and pave the way for paying back creditors some of what they’re owed.

July 16 — A bankruptcy judge gave Fisker the green light to sell more than 3,000 of its Ocean SUVs to a vehicle leasing company, which will net the defunct EV startup a maximum of $46.25 million. The approval of the sale clears the way for the rest of Fisker’s bankruptcy process to play out as it continues to liquidate what’s left of its failed business.

July 29 — The question folks are asking: does the automaker’s loan secured lender Heights Capital Management deserve to be at the front of the line to reap the proceeds of a liquidation? The entities reached an agreement to hammer out a settlement in the coming weeks on how to liquidate its assets. If successful, the case could remain in Chapter 11. If not, it would convert to Chapter 7, which would effectively dissolve Fisker forever.

September 18 — One of the many questions Fisker owners had as the company worked through the bankruptcy process was how the outstanding recalls would be handled. In mid-September, the company suddenly suggested that it would cover the cost of parts, but that those owners would have to pay out of pocket for labor costs. Just as suddenly, Fisker flipped, saying it would cover labor costs.

October 4 — The U.S. Securities and Exchange Commission revealed in a filing that it opened an investigation into Fisker, and that it could bring actions “alleging violations of the federal securities laws.” The financial regulator told the bankruptcy court that it already sent multiple subpoenas, but was concerned Fisker didn’t have a plan in place to preserve its records. (The bankrupt EV startup ultimately allayed the SEC’s concerns, and the status of the probe is unknown.)

October 5 — The landlord of Fisker HQ’s final resting place — a facility in La Palma, California — says the building was abandoned in “complete disarray,” with hazardous waste and even full-size vehicle clay models left behind. The landlord’s filing describes a messy few days in which, apparently, Fisker employees as well as representatives of an auction house emptied the facility.

October 7 — The U.S. Department of Justice, writing on behalf of the National Highway Traffic Safety Administration, tells the bankruptcy court it thinks Fisker’s attempt to push recall labor costs on owners is illegal. The objection ultimately helps change Fisker’s mind a final time.

October 8 — Fisker throws a major curveball at the bankruptcy court, after it told American Lease it did not believe it would be able to transfer necessary data to a new, non-Fisker server. American Lease revealed the snag in a filing and told the judge that it may not be able to complete the sale — which would jeopardize Fisker’s settlement plan with its creditors.

October 16 — Fisker was able to resolve the flurry of eleventh-hour problems described above and get its liquidation plan confirmed by the bankruptcy court. The company reversed course and agreed to cover the labor costs of its recalls. It worked out a solution with American Lease regarding the transfer of vehicle data. And a trustee was appointed to oversee the sale of the remainder of Fisker’s non-vehicle assets, including around $1 billion worth of equipment left in Austria, where the Oceans were built.

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Fisker 电动汽车 破产 安全问题 财务危机
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