Now that you've had time to digest your Spotify Wrapped 2024 results — maybe you even shared your top artists to your Instagram Story or posted your top songs on your FYP — it's time to start thinking ahead. With the arrival of Wrapped comes the inevitable question: When does Spotify Wrapped start tracking for 2025?
Spotify’s year-end roundup has become a cultural phenomenon. It marks the unofficial end of the year and sparks debates over sound towns, audio auras, and music evolutions. But Wrapped isn’t just a snapshot of your listening habits; it’s also a motivator for the coming year. Knowing when the clock resets can help dedicated users curate their listening habits with the next Wrapped in mind.
When does Spotify Wrapped begin tracking?
Spotify has never confirmed its exact tracking period — sorry! — but it has given us a ballpark estimate.
Molly Holder, the senior director of product for personalization at Spotify, told Mashable, "We start at the beginning of January with all of your listening that begins right then at the beginning of the year, and it goes all the way through collecting data up until a few weeks before we launch the Wrapped product."
Therefore, the tracking period depends on the product's launch date. Spotify has also denied rumors that it stops tracking user data for Wrapped on Oct. 31. This means that the songs and artists you listen to in November are still considered for your annual Wrapped. But the artists and songs you listen to post-Wrapped and before January are free game, so please proceed to listen to your holiday playlists without shame.
"We aim to get as much of your year in listening covered as possible," Holder added. "This is how we can capture as much of your data to make the best personalized recommendations for you."
Looking ahead to Wrapped 2025
If you’re already planning for your next Wrapped, it’s never too early to start curating your playlists and exploring new genres. For those hoping to diversify their Wrapped data next year, Spotify’s Discover Weekly, Release Radar, and curated playlists offer a great way to break out of listening ruts. You can even try making your own playlist using AI...if you're really desperate for new music.
There's also a way to keep embarrassing music off your Wrapped. Say you're a parent who's streamed the Bluey theme song more times than you can count or a dancer learning choreography; Spotify has created a way to remove playlists from your "Taste Profile," which is how the platform defines the music you like and generates Wrapped. Songs and artists on playlists removed from your Taste Profile won't be in your top songs or artists on your Wrapped list, but they will contribute to your total listening time.
But it's important to note that if you listen to the songs outside the playlist, they will still be included in your Taste Profile and could appear in your Wrapped results.
